Jeff Rajeck says, “LinkedIn is facing criticism as network full of useless updates, spam, and link requests from strangers.Is it still a good place to reach customers in Asia-Pacific?First, the criticismIn Q3 2015, LinkedIn reported that it has 396m members globally, up from 81m five years earlier. Impressive growth indeed, but success has not come without some issues. Most of the problems seem to come from the open nature of the network.Members can be found easily through searching on LinkedIn or Google and then contacted without too much difficulty.As a result, members have become... [...]

Larry Kim says, “Wouldn’t it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn?You can!This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.Doing so requires one crucial1. Build a large LinkedIn networkSmart marketers must build a large LinkedIn network.The LinkedIn news feed algorithm isn’t a black box. It’s more like an open box. It’s about as basic as boiling water“.3 Unusual Hacks to Dramatically Up Your LinkedIn GameMOZ... [...]

Lindsay Kolowich says, “Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.And people will come across it in a variety of ways — whether they’re searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments. No matter how or why they stumble on your profile, it better be darn impressive.What... [...]

Matt Mansfield says, “You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential?Over the years, a number of LinkedIn tools for business have been introduced that can take your networking, marketing, selling and hiring efforts to new heights. While these tools can be useful, the company doesn’t always do the best job in surfacing them for you to discover.To remedy this and to help you get the most out of LinkedIn, we’ve compiled a list of useful solutions, tools and apps this social media platform offers.LinkedIn... [...]

Carly Stec says, “Try as I may, I’ll never be able to recreate my mother’s tomato sauce recipe. It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended outcome. From there, it’s up to us to put them together.When LinkedIn announced that they’d be opening up their publishing platform, Pulse, to the public in February 2014, the professional network suddenly turned... [...]

Matt McGee says, “No matter how much you use LinkedIn for personal connections, there’s no denying it is the go-to social media platform to engage professionals from every industry, both here in the U.S. and internationally.Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its marketing offerings this year. Back in February, the site launched its “Lead Accelerator” tool, and has since added post analytics for publishers, and upgraded itsSponsored InMail ad product.“LinkedIn has been a very practical... [...]

Emma Snider says, “Social selling is part activity, and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’re got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can’t really call yourself a social seller.If you’d like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you’re researching potential buyers on LinkedIn to learn... [...]

Jonha Revesencio says, “LinkedIn Groups are probably the most powerful aspect of LinkedIn when it comes to marketing.A recent survey found that it’s the site users’ number one favorite feature.Since it was launched in 2004, LinkedIn has become home to more than two million groups for professionals.According to this business-oriented social networking service, a profile is five times more likely to be viewed if you join and are active in groups. But what other ways can you be using Groups to impact (and benefit) your business? Here are some ideas.1. Join Groups That Your Prospects... [...]

Andy Beohar says, “LinkedIn is a great platform through which to attract and engage with potential customers by distributing high-quality content.It is the social site favored by B2B companies, who generally struggle with using other social networks like Twitter and Instagram effectively.But while 94 percent of B2B companies use LinkedIn as their go-to content distribution channel, many are unsure how to optimize their content for increased traffic, engagement, and lead generation.Below, we’ve listed four tips that B2B companies can incorporate into their LinkedIn content strategy... [...]

Rainmaker team says, “The LinkedIn Expert Viveka Von Rosen shares why you need to have a Company Page on LinkedIn. It’s easier (and more important) than you think.On this episode of The Missing Link, guest Viveka Von Rosen shares all you need to know to get Company Pages working for you. You’ll learn how a small time investment can create a more polished business presence, which leads to meaningful connections and solid business leads.Viveka shares time-saving tips, organizational hacks, and invaluable information to get your LinkedIn presence working for your ultimate LinkedIn success.She... [...]