Rainmaker team says, “Listen in to The Missing Link as two expert guests share how you can create videos and SlideShares that work for LinkedIn.It’s easier than you think to create visually appealing videos and SlideShare presentations from the content you’ve already created.Your content is worth more when shared in different formats.So, you’ll want to listen closely to this episode to learn valuable information you can put to use right away.Scott Skibell, a valuable member of The Missing Link LinkedIn group, shares why video is so important for deepening your connection with your... [...]

Rainmaker team says, “AJ Wilcox, one of the superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), shares a case study you’ll want to emulate to get the most out of Sponsored Updates on LinkedIn.Get this, AJ took his target goal from 600,000 prospects all the way to 2.1 million in just a few steps.And, if you don’t think you need to follow through on your analytics research for your ad campaigns, AJ shares why you need to look at the entire sales funnel. The benefit and cost savings for your ad campaigns and their effectiveness will make you a believer.In this... [...]

Leslie Ye says, “When you’re sourcing new prospects or receive an inbound lead, where’s the first place you look for more information on your buyer?Most likely, you go straight to LinkedIn. As well you should.But while a buyer’s LinkedIn profile provides a wealth of information, not all of it will be useful. And when you’re prospecting at scale, you can’t afford to spend an hour, a half hour, or even 15 minutes on each profile. You have to skim.We’ve prioritized the most important parts of a LinkedIn profile you should focus on before picking up the phone, dependent on... [...]

Martin Beck says, “Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience.On Oct. 14, the company will start unveiling those updates, rolling out revamped Groups on the desktop and a standalone iOS app. (An Android app is also in the works.) The app will offer push notifications for Group conversations.The changes, reported first by Venture Beat,... [...]

Emma Snider says, “Salespeople tend to be masters at the art of LinkedIn. They maintain their profiles in tip-top shape, use the network to research buyers before sending a call or email, and keep close tabs on what their customers post in groups. Of people who are still not sold on the power of LinkedIn, few (if any) are in sales.So when it comes to prospecting on LinkedIn, most salespeople have the basics down. They know how to search for prospects and narrow the results down by industry, company, location, and other specifications. The savviest of the bunch also know how to save searches... [...]

Rainmaker team says, “Prepare to grab LinkedIn tips and information on this episode of The Missing Link that even host Sean Jackson and Mica Gadhia didn’t expect!Three of our Certified Content Marketers (Louisa Chan, Carin Kilby Clark, and Megan Williams) take the time to share surprising information at every bend in this nonstop episode.Did you know that you can have different profile pages for each language you’re fluent in?Through these real-life stories, you’ll realize you’re not alone in your LinkedIn questions and challenges. You’ll be inspired to keep going, to keep... [...]

Rainmaker team says, “If you thought LinkedIn paid advertising was out of your league, think again.The Missing Link team did it again. Sean Dolan, today’s amazing guest from PushFire, provides an information-packed show you’ll want to listen to again and again.You’ll learn more about the different types of paid advertising available on LinkedIn, what’s available to any small business owner, and how to make the most of your paid advertising through different LinkedIn ad options.Sean Dolan brings the heat as he shares his extensive experience with LinkedIn paid marketing. The Missing... [...]

Rainmaker team says, “The one and only Sonia Simone joins Sean Jackson and Mica Gadhia on The Missing Link to teach you about the art and science of driving traffic to your posts on LinkedIn.Sonia discusses the “people” aspect of all markets and how to find “your people.” You’ll learn about sharing your content through video and how it can tie successfully into your marketing strategy.And, Sonia is just fun to listen to. She has years of experience, and she shares openly in this episode about how you can get your LinkedIn content strategy right where you want it“.How (and... [...]

Russell Working says, “What a great blog post that was, if you do say so yourself.Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts.If you’re seeking to establish yourself as a thought leader—and who isn’t inspired by your thoughts?—try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, “Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.”LinkedIn is different from Facebook in that short... [...]

Jimmy Rodela says, “LinkedIn can play a crucial role when it comes to growing your customer base. According to Expandedramblings.com, the platform has about 380 million users as of July of this year. Considering how LinkedIn’s users are composed of businessmen and professionals, you can’t go wrong with looking for customers at LinkedIn.While the potential benefit that the platform can bring to your business might be unquestionable, the way you market your business will also play a crucial role on whether or not you’ll be able to get more customers. If you’re just sending everyone... [...]