Ben Davis says, “LinkedIn launched programmatic advertising at the end of June, intended to complement the fast-growing sponsored content on the platform.Given LinkedIn’s rich user information, this is a potential game-changer for B2B marketers.We wanted to ask a few more questions, so we caught up with Matthew Hogg, Head of Ad Operations in the UK.LinkedIn has a wealth of user data. But are advertisers concerned about inactivity of some users?We have over 433m members on LinkedIn, including over 20m in the UK, and globally professionals are signing up at a rate of more than two... [...]

Patricio Robles says, “Video is the future of the internet, but by and large, video’s impact has been more strongly felt in the B2C world.Consumer-oriented services like Facebook, Twitter and Snapchat have embraced video at a more rapid pace than services in the B2B world.But that could be changing.Last week, LinkedIn announced that it is launching its first foray into video in the form of 30-second videos from LinkedIn Influencers, a group of hundreds of “the world’s foremost thinkers, leaders, and innovators” who are hand-picked by LinkedIn to publish content... [...]

Matt McGee says, “LinkedIn is dipping its toes into a content type that’s already been proven wildly popular on Facebook, Twitter and other social networking platforms: video. But unlike those other services that seem to be doing anything they can to put video front and center for users, LinkedIn is moving cautiously at first.The company announced today that 30-second videos from LinkedIn Influencers are beginning to show in the feed, effective immediately. To launch the video program, LinkedIn is having its Influencers answer questions related to their areas of expertise and respond to... [...]

Aja Frost says, “When it comes to icebreakers, “describe yourself in three words” is by far one of the toughest. You’re a complex person, with unique ambitions, experiences, preferences, and traits — how are you possibly supposed to distill yourself down to three mere words?Unfortunately, get-to-know-you conversations aren’t the only time you’ll face this prompt. LinkedIn headlines are essentially the professional version: They ask you to describe who you are and what you do in just one line. It’s not surprising most people end up with the platform’s default option, their... [...]

Leo Welder says, “Just a few weeks ago, Microsoft made company history by announcing a $26.2 billion LinkedIn acquisition.The deal is Microsoft’s largest to date and has sparked nonstop speculation in its wake. What changes will be made to the Internet’s largest professional networking interface?As the deal will not officially close until the end of 2016, we’re left with plenty of time to hypothesize about why Microsoft made the move it did and how LinkedIn users stand to benefit.Related Article: Windows 10 Looks Like a Great Play for Microsoft and Here’s WhyMicrosoft’s... [...]

Sarah Landrum says, “Some people call LinkedIn the Facebook of the working world. While the platform definitely draws comparisons, employers don’t search it to be updated on your latest party or to play Candy Crush. They want to learn more about you and your professional experience.Once an employer reaches your profile, they’ll want to know some things right away. Your profile should answer these ten questions quickly in order to satisfy employers who don’t have a lot of free time to spare.What’s your current position?First, employers need to know what you do. They need to know... [...]

Kristina Jaramillo says, “Recent research shows that most LinkedIn programs do not drive revenues.In fact, studies show that only 1 in 5 sales, marketing and business leaders are able to clearly demonstrate a social media ROI.I believe this is because these leaders are focused on brand awareness, brand engagement and the top of the funnel.LinkedIn marketing is simply becoming a numbers game. My recent LinkedIn marketing study shows this.I asked sales and marketing leaders as well as some well-recognized, trusted social media marketing experts and firm owners: What metrics are most important... [...]

Jeremy Goldman says, “I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. (highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features:1. Comment on Your LinkedIn FeedYour connections are posting articles, commenting on the activity of others, and starting group discussions—and... [...]

Joe Pulizzi says, “In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows:Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies.So, I was a mere 30 months early with that prediction. Correct, but two years early.Microsoft acquires LinkedInA few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 billion in cash. LinkedIn CEO Jeff Weiner talked about... [...]

Tim Peterson says, “Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to physically go somewhere to get it. Then remember when you started buying books online and it was so much easier and the bookstores started going away because it was cheaper for them to sell the books online. The same thing is happening to desktop display advertising.LinkedIn has decided it will officially start auctioning off its desktop-only display ads because it will be easier for brands to buy those banners and more cost-effective for the social network to sell them.... [...]