Jonha Revesencio says, “LinkedIn Groups are probably the most powerful aspect of LinkedIn when it comes to marketing.

A recent survey found that it’s the site users’ number one favorite feature.

Since it was launched in 2004, LinkedIn has become home to more than two million groups for professionals.

According to this business-oriented social networking service, a profile is five times more likely to be viewed if you join and are active in groups. But what other ways can you be using Groups to impact (and benefit) your business? Here are some ideas.

1. Join Groups That Your Prospects Are Engaged In

If you haven’t joined any Groups yet, this might be a good place to start. It will not only build your personal network, but also help you market your products or services. Moreover, it opens an opportunity to help others as you become a leader in your niche. These are just some of the benefits“.

How to Use LinkedIn Groups to Engage With Your Target Audience

Business.com

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