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Monday, June 1, 2020

Archive for the 'Facebook News Feed' Category

‘Facebook updates News Feed algorithm to focus on video completion rates’ – Marketing Land

Tamar Weinberg says, “As always, Facebook is constantly refining the user experience for the benefit of both content creators and consumers. Today, Facebook shared some information regarding changes made to the way videos are ranked in the News Feed, specifically addressing the value it gives to how much a video is watched so that users can find the best possible videos on the social network.Various signals are evaluated to determine prominence, including live video status and engagement based on length of time watched, as a metric known as “percent completion.” A video that is watched... [...]

PageFlame: Instant Viral Traffic from Facebook #ad

Lee Pennington and Danny Ade just released PageFlame, software that can transform your Facebook marketing.To successfully sell on Facebook, you need to get your message in front of the right people. This requires getting it into the news feed where they will actually see it, not depending on their decision to visit your fan page. Let your ad in the news feed drive them to your fan page; don’t leave it to chance.Of course, when they get to your fan page, they need to find professional-quality content. PageFlame meets both of these needs. In fact, it:• Builds drag & drop eCommerce,... [...]

‘Facebook Makes News Feed More Relevant Again With Organic Audience Optimization’ – Marketing Land

Tamar Weinberg says, “In past years, organic reach on Facebook has been making very little impact, with marketers of late arguing that visibility is more of a “pay to play” phenomenon. Today, there’s promise for change on the horizon.Until now, publishers on Facebook have had quite a tough time being the signal through the noise, finding that social posts have had very little reach. The reason, many argue, quite simply comes down to Facebook’s algorithm. There are more interesting stories that are of interest to a visitor at any given time.With Facebook’s Audience Optimization... [...]

‘If your Facebook feed were a flavor, what would it be?’ – ‘Mashable’

Mashable team says, “When was the last time you called your significant other, “honey,” or criticized someone for being “sour”? It’s a curious thing to sit down and think about, but the reality is that we often communicate with each other — perhaps subconsciously — in terms of taste, even if we’re describing something abstract and flavorless.But what if it worked in reverse? What if we could taste the words we used on a day-to-day basis?That’s the kind of thinking that inspired the flavor masters at Talenti Gelato to take on their most ambitious... [...]

‘Facebook News Feed update weighs time spent on posts’ – ‘Econsultancy’ Blog

Patricio Robles says, “On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.In a blog post, Facebook engineers Ansha Yu and Sami Tas explained how the new ranking factor will work:For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. Her post... [...]

‘Facebook News Feed changes again: Now it’s all about time spent reading’ – ‘Mashable’

JP Mangalindan says, “Facebook revealed on Friday that it has tweaked the stream of information you get on the service once again — this time to factor in the amount of time you spend looking at a post.Previously, how high or low a post showed up in your News Feed — or if it showed up at all — depended on how much your Facebook friends liked, commented on, or shared it. But no longer.“It’s not as simple as just measuring the number of seconds you spend on each story,” wrote Facebook software engineer Ansha Yu in a company blog post Friday. “Some people may spend... [...]

‘Facebook tests News Feed change that gives users more control over whose content they see’ – ‘Econsultancy’ Blog

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content.As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds:Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

‘Facebook Likes don’t go as far as they used to in News Feed update’ – ‘Mashable’

JP Mangalindan says, “Most people just want to be liked — even if that means a cursory thumbs up on Facebook.But a News Feed update announced Tuesday, which will roll out over the coming weeks, will somewhat deemphasize the feature.Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback.“Many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post,” Max Eulenstein, a Facebook product manager, and Lauren... [...]

Dark Post Profits remakes Facebook advertising #ad

The Dark Post Profits team sent us a note saying they encourage you to get a “free” copy of Dark Post Profits.Here’s what they are thinking. When you go through Dark Post Profits and soak up its wisdom, you are going to love it, because it improves the success of your Facebook ads, many times over.If you do find it helpful, tell your friends as a “member affiliate”. When one buys, you get paid 50%, as a commission.So just 2 referrals and you have paid for your own copy, making it essentially “free”.The entire process is outlined in Section 10 of Dark Post Profits on... [...]

Dark Post Profits: Advanced marketing on Facebook #ad

Dark Post Profits 2.0 is on sale for 2 more days. Friday, the price will go up by $200. Use its software and its training to become a master at using the Facebook news feed to drive more leads, more traffic, and more sales for your business or a client business.The software in Dark Post Profits lets you connect to your Facebook account and work with all of your Facebook pages into one easy dashboard. Using this dashboard, you can easily view all the statistics about your pages. You can also manage the recent activity.You can also use Dark Post Profits to manage all the comments on all your posts... [...]