‘Content marketing in financial services: A look at Experian’s use of Facebook Video’ – Econsultancy
Nikki Gilliland says, “Financial topics and Facebook are not natural bedfellows.
Generally, people are more inclined to spend their time on social media watching cat videos than they are tutorials about credit checks.
However, Experian UK – known for its credit score services – is trying to persuade people otherwise.
It’s been doing some interesting things with Facebook video lately. Here’s a bit of insight into what’s been working (and what might be missing the mark).
Real-time and relatable elements
The first thing that strikes me about Experian’s Facebook page is just how active it is.
Let’s not forget, while it does offer consumers information about mortgages and loans, Experian UK is built on the single service of credit checks and scores”.
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