Greg Finn says, “A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016, the average increase in ad spend was +249 percent YoY, while the average ROAS was also up 26 percent from 2015.One of the main drivers of this increase was Facebook’s expanded Audience Network. In Q2 2016, that allowed brands to reach out to non-Facebook users, and Facebook added video ads to the Audience Network in May, opening it up up to even more ad types. From Q2 to Q3 2016, the off-Facebook audience... [...]

Greg Sterling says, “Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.Today Facebook is adding more tools for consumers and business owners:booking and ordering for Pages;social recommendations; andlocal event discovery.The most significant of these new tools is online food ordering and the ability to buy tickets and book appointments on Pages through “call to action” buttons”.Facebook... [...]

Tim Peterson says, “Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy.On Tuesday, Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York City during Thanksgiving weekend, checking out a particular pair of shoes or adding those shoes to a shopping cart without completing the purchase — and deep-link to the relevant section in an... [...]

MOZ team says, “How are you using remarketing on Facebook? If you’ve ever felt frustrated about the ROI on FB ads, it just may be time to give them another chance. In today’s guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to get more conversions out of your Facebook ad spend”.How to Build a Facebook Funnel That ConvertsMOZ [...]

Nikki Gilliland says, “Facebook Messenger is a new feature that allows users to buy and sell with people in their own community.If you regularly use Facebook on mobile, you’ve probably noticed the brand new icon in the bottom menu of the app.While people have been buying and selling on the platform for a while, the activity previously took place within separate Facebook Groups.Now aiming to streamline the process, as well as open up items to millions more users, Facebook is hoping its marketplace will rival the likes of Craigslist and eBay.So, is it any good?And more to the point,... [...]

Tim Peterson says, “If the Facebook News Feed is beachfront property for advertisers, its ad network of third-party publishers’ sites and apps, Audience Network, is akin to a less desirable neighborhood on the other side of town. Now Facebook is looking to gentrify it.To make its off-Facebook ads closer to being worth the money brands are willing to pay for clicks on their on-Facebook ads, Facebook will start scoring the specific ad slots on publishers’ sites and mobile apps based on how likely they are to get people to not only click on an ad but follow through with whatever action... [...]

Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products.If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have used the service. And for good reason.Facebook recently added web measurement and cross-platform analytics to the service’s growing stable of services. Leveraging demographics and rich audience insights from Facebook’s 1.7 billion users, the service... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.The ads resemble Facebook’s news feed ads and show... [...]

Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.The ads resemble Facebook’s news feed ads and show... [...]

SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses on Facebook.The latest of these features is Facebook Live, which are real-time video posts. Live videos are published by friends you follow, publications,... [...]