You probably recall other “covert” products created by Cindy Battye, Soren Jordansen, and John Merrick. Their newest is a WordPress theme called Covert Social Press launching at 10 AM EST.They are already promoting their launch with am ebook called “Urgent Google Fix”. This report comes with a script to implement some of the ideas you discover in the report. Don’t delay, if you go to their sales page as an early bird, you can get this report and software free.Covert Social Press was developed by the IM Wealth Builders team (Battye, Jordanson and Merrisk) and if... [...]

OMI is hosting a webinar on Wednesday, February 27 at 2.00 pm EST. The topic of the webinar is “Transforming your Marketing Organization in 2013: Introduction to Social Collaboration Technology and How It Can Transform Your Marketing Team”.OMI team says, “McKinsey Global Institute estimates that there’s $500B in annual value that marketers can unlock in their organizations by leveraging social collaboration technologies. However, the majority of marketers are not employing these technologies inside their organizations and are consequently leaving business value on the... [...]

The latest post on ‘ReadWrite’ is titled “4 Ways Google Has Already Appeased Big Copyright”.John Paul Titlow says, “Google and the entertainment industry have long had a complex relationship. After years of taking heat from the MPPA and RIAA, the search giant is desperately trying to shed its reputation as an accomplice to copyright infringement.Why? Well, avoiding billion dollar lawsuits like the one Viacom filed (unsuccessfully) a few years ago would be nice. But Google also wants to be on good terms with the music and movie industries so it can strike content deals that will help... [...]

The latest post on ‘Mashable’ is titled “YouTube App Update Suggests Paid Channels Are on the Way”.Emily Price says, “Code found in YouTube’s most recent app update suggests that Google may be working on pay-to-view channels.Spotted by Android Police, the code mentions subscribing and unsubscribing from paid YouTubechannels, a function that will apparently only be available on the web, not in YouTube’s mobile app.Rumors have circulated for some time that Google was considering paid channels on YouTube; the stray code in the app update all but confirms that rumor”.... [...]

The latest article on  ‘Marketing Land’ is titled “Curalate Adds Instagram Analytics, Expands Beyond Pinterest”.Matt McGee says, “Curalate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from both Instagram and Pinterest in a single dashboard. In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement”.... [...]

The latest article on ‘Business 2 Community’ is titled “Can You Afford Free Social Media? [Part 3]”.John Russell says, “Following up from Part 1 & Part 2 of this series – where I explained firstly, that social media isn’t in fact free and then further that there is a ‘Self Interest Problem’ faced by businesses in relation to social media being a long-term investment – I promised to explain to Bluewire readers how exactly you can go about ‘making money’ for social media campaigns.“Making Money”If you are a small business owner/operator, a Marketing Manager... [...]

The latest article on HubSpot blog is titled “How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting”.Amanda Sibley says, “As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do you find the rightpeople?”. How to Use Facebook’s ‘Custom Audiences’ Feature for... [...]

ExactTarget has released a free guide titled “140 Mobile Marketing Tips & Tricks”.The ExactTarget team says, “The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts.In this guide you’ll learn:Strategies for effective SMS and Push communicationsHow to incorporate mobile into your marketing mixTactics to increase mobile engagement and conversionsWe’re all in hot pursuit of knowing how to effectively deliver the right messages,... [...]

Aweber is hosting a webinar on Wednesday, February 27 at 1.00 pm ET. The topic of the webinar is “Optimizing Email: Tests & Methods To Increase Conversions”.Aweber team says, “In this FREE webinar with live Q&A, we’ll:Review real email tests that achieved double-digit gainsShatter common myths about testing and optimization, andHelp you put a framework in place that actually gets results.Plus, you’ll also get a special checklist — 31 Ways to Optimize Your Landing Pages — FREE for signing up. Attendees on the live call are eligible for two additional special... [...]

The latest post on ‘Mashable’ is titled “Andrew Sullivan Says His Blog Made $611,000 in Less Than 2 Months”.Seth Fiegerman says, “In the beginning of this year, Andrew Sullivan made the bold decision to part ways with The Daily Beast and turn his popular political blog The Daily Dish into a stand-alone business. As part of that move, Sullivan announced that the blog would forego ads and generate revenue through a metered paywall and an annual subscription fee for those who wished to pay.Some questioned whether Sullivan would be able to make enough money from this model... [...]