The latest article on ‘Business 2 Community’ is titled “Proactive Social Customer Service Is Now Expected”.Jeannie Walters says, “Did you know it’s Social Media Week? In several cities around the globe, they’re celebrating all things social media with conferences, parties and networking opportunities. Alas, Chicago is not on the agenda this time, but it’s still an exciting thing to monitor.Social media has come so far in such a short time period. Just think how seven short years ago, we didn’t even know what a tweet was. Now we are sharing Vine videos and hanging... [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Marketing Land’ is titled “Bloggers Take Heed: Affiliate Marketing Keeps You In The Driver’s Seat”.Scott Allan says, “Those of us who have been in the affiliate space for a while know that the industry is predicted to grow to $4.5 billion by 2016. Meanwhile, did you know that there continues to be a steady rise in the amount of active bloggers? According to Nielsen data, there are 6.7 million people publishing blogs on blogging websites and another 12 million that are writing blogs using social networks.Given the rise of bloggers and... [...]
The latest article on ‘Business 2 Community’ is titled “Why You Should Couple Your SEO With a Writing Agency”.Ben Richardson says, “With constant changes coming from Google about what is and isn’t considered SEO-kosher, SEO agencies have their work cut out for them. Meeting clients’ high expectations while keeping in Google’s good graces is work enough. Of course, there’s one other thing… the actual writing. If your SEO agency is swamped with work, why not partner with a writing service? A professional writing agency can lighten your load and make you look... [...]
The latest article on HubSpot blog is titled “How Many Social Shares Did That Get? [FREE TOOL]”.Dan Zarrella says, “I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics“. How Many Social Shares Did That Get? [FREE TOOL] HubSpot [...]
The latest article on HubSpot blog is titled “Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing”.Pamela Vaughan says, “At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea of inbound marketing in general, especially if those marketers aren’t convinced they should be shifting... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Using Data, Tools To Bring Online And Offline Consumer Marketing Together”.Greg Sterling says, “If you’re a privacy advocate you might find it creepy or worrisome. But if you’re a marketer, you might be thrilled by the moves that Facebook is making to bring the online and offline worlds together.AdAge highlights a number of initiatives that Facebook has undertaken to both show the offline sales impact of its ads as well as to bring offline consumer data to online targeting. Both involve the two-way... [...]
The latest article on ‘Business 2 Community’ is titled “SEO vs. PPC: When Should You Invest In Each?”.Jayson DeMers says, “The SEO vs. PPC debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most notably via the Penguin and Panda updates — it’s as if someone stoked the fires by adding some more fuel.I see a lot of people arguing that PPC is the future of search marketing and that it can be much more profitable (and less risky and cumbersome) than... [...]
The latest post on ‘ReadWrite’ is titled “HTML5: 10 Provocative Predictions For The Future”.Todd Anglin says, “For HTML5 developers and decision makers, the most important technologies right now are HTML, JavaScript, CSS, mobile platforms and devices and evolving HTML platforms (browsers and operating systems). But what does that mean in the real world? It means these 10 things in 2013:1. Rise Of HTML5 Mobile PlatformsHTML5 has played an increasingly important role building cross-platform apps for mobile devices. So far that has primarily been done using native “wrappers,”... [...]
It’s no secret that Google sees Squidoo.com as an authority site. Content you place on Squidoo has a “head start” in the race to the top of the search results. As a result, a good Squidoo lens can get you a lot of traffic and, ultimately, sales.And Squidoo has done a lot of work to provide this free platform and bears the expense of hosting. It is absolutely free for marketers to use.The hardest part of building a profitable lens is choosing a topic for your lens that will make money. That’s what SquidMagic Software will do.The issue how many people are coming to Squidoo... [...]
The latest post on ‘Mashable’ is titled “Yahoo Eliminates Work-From-Home Option, Sparks Intense Debate on Twitter”.Seth Fiegerman says, “Yahoo surprised many in the tech world on Friday with its decision to eliminate the option for employees to work from home.The move, as described in a company-wide memo leaked to Kara Swisher at AllThingsD, is intended to boost “collaboration and communication” at the Internet company by requiring all employees to physically report to one of Yahoo’s locations.“Some of the best decisions and insights come from hallway... [...]