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Thursday, October 21, 2021

Archive for the 'e-mail marketing' Category

Avoid These Spam Trigger Words in Your Email Subject

In email marketing, your words matter the most. From the subject line to the email content, you need to be alert in your communication. Mequoda contributor Kim Mateus has published an article highlighting subject line spam trigger words. She says, “Email subject lines are just one part of the email delivery equation. Emails are delivered to inboxes based on subject lines, spam trigger words, content, and reputation. In many cases, engagement is also applied to this filter. And subject lines don’t only consist of letters and characters anymore, now we have emojis. A couple of years ago,... [...]

How to Write Strong Email Subject Lines

An effective subject line plays a crucial role in getting your emails opened. By using action verbs and persuasive vocabulary, you can ignite the subscribers to open your emails and take the desired action. AWeber contributor Sean Tinney has published an article highlighting some useful tips to help you wite great email subject lines. Tinney says, “Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside. In fact, 47% of email recipients admit to opening email based on the... [...]

Improving Sales with Great Email Subject Lines

Your email subject line plays an important role in achieving greater email open rates. By using precise and communicative subject lines, you can improve your email marketing performance. Copyblogger’s Tim Stoddart has published an article highlighting useful strategies to write killer email subject lines for sales. He says, “While there is no right or wrong way to write a subject line, there are some tips you can use to boost your current open rates. Here’s what you need to know. Make them descriptive A study by Backlinko showed that the optimal email subject line is between 36... [...]

Breakout Code: James went from $0 to $150,000 US in 4 months #ad

If you are looking for a way to make money online, take a look at The Breakout Code. In it, well-known marketer Mark Barrett (Google him) is working with his partner James Fawcett, a new marketer you have probably never heard of. Fawcett, like all of us, needed money to live on and decided to turn to the internet to try his hand. He tried various things but soon settled on building an affiliate marketing business. He found ways to build a substantial business, primarily using specific email techniques. In four short months, he was on his way to a life-style he had only dreamed of. He shows his... [...]

This Adweek study explains how Food52 used email to handle Thanksgiving and Cyber weekend

Adweek’s Sami Main has shared a study explaining how Food52, an independent publishing site, used email to handle Thanksgiving and Cyber weekend this holiday season. Main says, “Most emails, especially those including marketing messaging, had backup plans in case sales weren’t hitting their goals; editorial franchises and creative imagery shoots had been planned in advance to provide both fresh content and much-needed advice; and, with the help of online services like Google Drive’s products and Slack’s messaging service, the company was ready to enjoy the holiday, be there for... [...]

HubSpot shares 17 tips to write catchy email subject lines

Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails. HubSpot columnist Olivia Allen has shared seventeen tips to write catchy email subject lines. Allen says, “Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement. What Makes... [...]

17 tips to improve your email subject line

In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line.  HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters... [...]

Avoid these subject lines for better email marketing results

Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]

‘3 brands that do email marketing right’ – Marketing Land

Len Shneyder says, “Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content. Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing. Uber A portion of Uber’s email traffic is transactional in nature; their emails... [...]

‘Marketers are sending fewer emails & getting better open rates’ – Marketing Land

Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with a slight drop from 2.8 percent in 2016 to 2.5 percent in 2017. The report analyzed more than 50 billion emails from 100,000 senders spread out over 25 different industries. According to SendGrid’s data, eight of the 25 industries were desktop dominant when it came to how... [...]