The latest post on ‘Mashable’ is titled “Ads Worth Spreading: TED Announces Winners of 2013 Marketing Challenge”.Matt Petronzio says, “TED, the non-profit organization known for showcasing “ideas worth spreading” through its set of global conferences, announced the winners of its annual Ads Worth Spreading challenge Tuesday. The challenge highlights 10 advertisements that go beyond creativity by establishing meaningful connections with their audiences.The winners of this year’s challenge include Dell, Coca-Cola, The Rainforest Alliance and Expedia. You’ll... [...]
Archive for the 'Social Media Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Proactive Social Customer Service Is Now Expected”.Jeannie Walters says, “Did you know it’s Social Media Week? In several cities around the globe, they’re celebrating all things social media with conferences, parties and networking opportunities. Alas, Chicago is not on the agenda this time, but it’s still an exciting thing to monitor.Social media has come so far in such a short time period. Just think how seven short years ago, we didn’t even know what a tweet was. Now we are sharing Vine videos and hanging... [...]
The latest post on ‘Mashable’ is titled “Do You Value Working From Home?”.Alex Hazlett says, “Are flexible work arrangements a discretionary perk or the backbone of a modern company? How should productivity be measured? And how should it be balanced against less tangible priorities such as innovation and collaboration?These are just some of the issues bubbling to the surface in the wake of news that struggling media company Yahoo is eliminating its work-from-home policy”. Do You Value Working From Home? Mashable.com [...]
The latest post on ‘ReadWrite’ is titled “How Samsung Ate The Smartphone Industry – And Now Threatens Google”.Dan Rowinski says, “Like Dr. Frankenstein tinkering around in his labs, Google has created a monster. And now that monster is running amok, terrorizing the smartphone industry and possibly even endangering the livelihood of its creator.Google, through its Android operating system and favorable partnership, has enabled Samsung to become the most dominant smartphone maker in the world. The Korean maker of Galaxies shipped nearly 215 million smartphones in 2012, or about 40%... [...]
The latest article on HubSpot blog is titled “8 Big Marketing Campaign Mistakes to Stop Making NOW”.Anum Hussain says, “Launching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns at midnight, just five hours before the first email about it was scheduled to send.To make matters worse, internet service went down in my apartment, so I sat on the phone with one our product managers at midnight as she cancelled every single... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing Style Guides: 3 Reasons Why You Need One”.Stephanie Kapera says, “You know the content your company produces is essential to solidifying your brand. You want your brand to be identifiable to customers, but consistency can be a challenge if you employ multiple writers and content creators. To solve this problem, you might want to consider creating a style guide.So…what is a Style Guide?A style guide can mean different things for different companies. At the most basic level, a style guide compiles various... [...]
‘Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Is The Google+ “Spam-Free” Sign-In Really That Different From Facebook?”.Danny Sullivan says, “Google is promising that its new Google+ Sign-In is a way to avoid all that “social spam” that unnamed other services (cough, Facebook) “spray” into your social timeline. Hey, I know Facebook can get aggressive. But how about a reality check on Google’s supposedly altruistic move? Google Account Sign-In Had No Social Worries For one”. Is The Google+ “Spam-Free” Sign-In Really That Different From... [...]
The latest post on ‘Mashable’ is titled “Former Apple Ad Guru Thinks Samsung Is Gaining in Marketing War”.Seth Fiegerman says, “The man who coined the name “iMac” and created Apple’s “Think Different” ad campaign believes Samsung is gaining momentum in the ad war against Apple.“While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to advertising,” Ken Segall, a former creative director at TBWA/Chiat/Day who worked with Apple co-founder Steve Jobs for... [...]
‘Building a Six Figure Business in 90 Days While Outsourcing 100%‘ Jason Drohn’s Webinar 9.00 pm EST
Jason Drohn is hosting a webinar on Tuesday, February 26 at 9.00 pm EST. The topic of the webinar is “Building a Six Figure Business in 90 Days While Outsourcing 100%”.Drohn says, “Jeff Smith went from frustrated newbie to a six figures local marketer in just 90 days after he transformed his business to focus on such as Doctors, Lawyers and other high value transaction businesses.He will show you exactly (in great detail) how to find the right niches, which medical niches to target, his 6 step marketing system to get Prospects to call you, and his 3 step selling system to... [...]
The latest article on ‘Marketing Land’ is titled “Time Means Everything In Programmatic Display”.James Moore says, “Data is so often discussed and so very misunderstood! Data is nothing more than values ofqualitative or quantitative variables. It turns out that the term [Data] is as generic as the term [Food]. There are all kinds of food, food groups, and food ingredient combinations.You see, data is the lowest level of abstraction. On its own, Data carries no real meaning. Data viewed in context then produces information. Information tested and interpreted... [...]



