The latest article on  ‘Marketing Land’ is titled “Everything You Need To Know About Gmail’s Auto-Unsubscribe”.Tom Sather says, “Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive.On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them to unsubscribe without looking around for the typical place at the bottom of the... [...]

The latest Silverpop blog post is titled “Infographic: Mobile Email, Search and Purchase Behaviors”.Ellen Valentine says, “Your customers increasingly prefer to communicate through their mobile devices. Consider: Mobile now accounts for more than half of email opens, and consumers spend more than 15 hours per week on mobile research. Want more? Online retail visits from mobile devices generated more than 20 percent of online retail sales on Black Friday 2013, while mobile app use in 2013 posted 115 percent year-over-year growth.Keep mobile optimization at the top of your list,... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Top 5 tips for email remarketing”.Liz Gould says, “Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use of behavioral data to target extremely relevant and timely email communications. The most common remarketing campaigns are abandoned shopping cart or form and site browse.Below are our top 5 quick tips to consider for your remarketing campaigns:Think outside the cart! If you have any process on your Website, such as a page with... [...]

The latest ‘Web Marketing Today’ blog post is titled “17 Ways to Jumpstart your Email Opt-in Box”.Pamella Neely says, “There are dozens of things you can do to get more email subscribers. Hosting a webinar, pay-per-click advertising, guest blog posting, and Facebook contests are just a few of them. But the easiest way to grow your list is to improve your opt-in box. If your email list is barely growing, or even slowly shrinking due to list churn, consider these 17 items.Add an opt-in form to every page of your site. Don’t just add a link to sign up forms – add the form itself.... [...]

The latest ‘Econsultancy’ blog post is titled “Six cute examples of email design and creative”.Ben Davis says, “Emails, from one to the next you either love them or hate them. Bad ones are deleted and I even enter the bin and ‘delete forever’ if I think a particular example is karmically altering my inbox.In the past I’ve written about some things I like to see in emails. I’ve been on the look-out again and here you’ll find six companies (B2B and B2C) that sent me emails deserving of mention for their creative strategies.Design and... [...]

The latest article on  ‘Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”.Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general advice for marketers sending to Gmail subscribers, but they lack specifics.At... [...]

Shawn Collins’ latest blog post is titled “Email Compliance: The Latest News and Why It Matters for Affiliate Marketers”.Collins Says, “Morgan Simon of UnsubCentral spoke about email compliance, from updated international laws to CAN-SPAM to looking beyond compliance at best practices for email acquisition, at the Affiliate Summit Meetup in Austin, TX on February 25, 2014.Morgan has worked with hundreds of clients, from small networks to Fortune 500 brands to help launch, grow and manage their affiliate programs. She currently works as a Marketing Manager at UnsubCentral, the industry’s... [...]

Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”.The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer Care” flood our inboxes. It’s 2014. It’s time to write HUMAN emails.... [...]

Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”.The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies.Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about the changes tech companies and startups need to implement today to stay relevant and drive... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Gmail unsubscribe tool: Good news for customers and email marketers”.Spencer Kollas says, “Last week Google announced the release of a new feature that will enable recipients of promotional email to more easily unsubscribe from mailing lists. Essentially, when a bulk sender adds a list unsubscribe header in its messages, an unsubscribe link will be displayed at the top of the email in the header section.This change is important for all marketers as it will assist both senders and customers in the long run.From the... [...]