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Monday, November 30, 2020

Archive for the 'Conversion Rate Optimization' Category

‘Conversion Optimization: How to reduce friction and anxiety in a checkout process you don’t control’ – MarketingExperiments

Daniel Burstein says, “Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? For example, we often hear from marketers that they don’t really have the time or resources to change their shopping cart in significant ways to improve conversion. Or, if you’re in affiliate marketing, channel marketing, or simply have a go-to-market partner, you might control the beginning of the funnel but have no control over the final conversion. Perhaps you sell a product... [...]

‘Device-centric analytics might be giving you inaccurate conversion rates’ – EConsultancy

Nikki Gilliland says, “According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices. Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it. Here are a few more key points from Criteo’s report, illustrating why retailers should take multiple devices into consideration. The danger of undervaluing consumers First, the report highlights how retailers should forgo a device-centric analytics strategy for a... [...]

‘How to Increase Conversion Rates On Your Site in 5 Easy Steps’ – Small Business Trends

Ann Smarty says, “We are in the constant chase for web traffic but there’s a good chance we are not making the most of what we already have. We may be able to utilize some easy tweaks to get more out of our current visits. Conversion optimization sounds intimidating for many business owners. It almost seems easier to get more people coming to your site then get more of them doing something when they are there. Well, you’ll be happy to know that sometimes it takes just a few easy tweaks to see better results from your site current visits. How to Increase Conversion Rates on Your Website 1.... [...]

‘Storytelling might boost your product page conversion rates: stats’ – EConsultancy

Patricio Robles says, “Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise. Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too. Origin’s study presented 3,000 consumers in the US with two variations of product pages – one with a “standard” description and another... [...]

‘Five predictions for conversion rate optimisation (CRO) in 2017’ – EConsultancy

Paul Rauke says, “2017 has the potential for becoming the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now). Here are my predictions and trends for 2017 which will both enhance and hinder the maturity of the conversion optimisation industry, and its application within businesses across the world. For more on this topic, check out these Econsultancy resources: Conversion Rate Optimization Report 2016 Conversion Rate Optimization Training 1. CRO goes mainstream... [...]

‘Boost your conversion rate by 45% today’ – Search Engine Land

Jacob Baadsgaard says, “The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good. Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization (CRO) has become such a hot topic in digital marketing. But what if I told you that you could increase your conversion... [...]

‘The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites’ – HubSpot

Ramona Sukhraj says, “When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process. That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown. Our goal is to help people recognize and correct some of those mistakes, while educating other viewers in the process. The best part? We critics happen to learn a thing or two... [...]

‘Could AI kill off the conversion optimisation consultant?’ – Econsultancy

Ben Davis says, “I have written a little bit about artifical intelligence in recent months. Enough to improve my superficial knowledge of its application in marketing. What seems obvious is that much like most martech, AI will not endanger many jobs in the medium term. It merely creates more sophistication and more jobs, perhaps. AI isn’t about to write a convincing poem or a convincing marketing email. Okay, deep learning has got recommendations in its sights (e.g. Netflix), but keeping on top of ‘quality’ of content, cultural considerations, languages etc. is still... [...]

‘CRO: Four key factors for increasing conversion rates’ – Econsultancy

Nikki Gilliland says, “Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions. With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success. Here are four key factors that contribute to improved conversion rates: Increased budgets Our research found that over half of companies plan to increase their CRO budgets over the course of the next year. This increased investment means that many will be in the position... [...]

‘Why 2016 is NOT the year of conversion optimization’ – Marketing Land

Mark Traphagen says, “This is the certificate I earned in November 2006 from completing the “Wizards of the Web” course put on by Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy. In their course, they gave UX researcher Jakob Nielsen credit for formulating the first thoughts that guided website optimization. Steve Krug had published “Don’t Make Me Think” in 2000. It made me think. The whole course made me think — think about the practice of conversion optimization and its historical development”. Why 2016 is NOT the year of conversion... [...]