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Tuesday, November 24, 2020

Archive for the 'Conversion Rate Optimization' Category

‘7 advanced conversion strategies you probably don’t know’ – Marketing Land

John Lincoln says, “If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak performance, then it might be time to take your conversion optimization efforts to the next level. To that end, you’ll want to split-test a number of CRO (conversion rate optimization) strategies that you’re probably not trying. Here are seven of them. 1. Setting a tripwire to get people into your funnel As business marketing consultant Perry Belcher once said, “There’s never been a time in history where it was harder to sell... [...]

‘4 Visual Techniques to Improve Your Website Conversion Rate’ – Solopreneurs

Sam Davtyan says, “When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not if you want to build a successful business page over time. For all the focus that selling techniques like SEO, landing page copy, and keyword descriptions get in the marketing world, business owners sometimes forget the importance of visual presentation. After all, the Web is fundamentally a visual interface for the vast majority of its users. How, as a business owner, can you use visual techniques to boost your conversion rates? Use... [...]

‘Increase Your Conversion Rates By Following These Seven Strategies’ – Entrepreneur

Michael says, “Increasing the conversion rates is the most crucial and important task for a telemarketer of any industry. And having a really good conversion rate is the foundation of high sales volume. Say for example your goal here is to increase by 50 per cent and how would you do it. Is it by advertising, producing more content by 50 per cent or by 50 per cent more time, effort and money into marketing.In short, if you have two conversions and are going to three you are then actually uplifting 50 per cent in results. So do you what your competitors have been using and what new have they... [...]

‘5 Email Campaign Ideas to Help Increase Conversion Rates ‘ – HubSpot

Lindsay Kolowich says, “As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly. After all, 50% of leads aren’t ready to buy at the time of first conversion, so lead nurturing — especially through email — is the smartest way for marketers like us to reach them. Why is email is the most powerful channel for lead nurturing? Because it’s a one-on-one interaction, and it can be highly personalized based on where a lead is in the buyer’s journey. In terms of engagement, research... [...]

‘The Beginner’s Guide to Conversion Rate Optimization’ – Shopify

Kevin Donnelly says, “Your store needs to be designed with your customers in mind. While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers. At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO. Conversion Rate Optimization is a technique... [...]

‘Is content really the solution to lacklustre conversion rates?’ – Econsultancy

Steve Borges says, “Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates. It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion – but should we take this much-vaunted link at face value? Those who know me will be well aware of my belief in testing and analysis as the basis for targeted investment in improved retail performance – and the content... [...]

‘Plug the Holes: 10 Actionable Ways to Optimize Your Website for Increased Conversions’ – Business.com

Abdullahi Muhammed says, “The primary goal of every business is revenue. It’s, therefore, reasonable to say that the goal of every website is more conversions leads, sales, or whatever action you want your visitors to take. To get more action from your visitors, you need to make frequent changes aimed at increasing the effectiveness of your website and all its elements. It’s, however, normal to be wary of making changes so you don’t switch the wrong button and hurt your website more instead. Good news is, there are proven ways to play safe and still grow. Conversion optimization has... [...]

‘What to Test First: 20 Conversion Rate Optimization Experts Share Their Advice’ – Business.com

Aaron Agius says, “Conversion Rate Optimization (CRO) has become more accessible to marketers today thanks to helpful software and tools. One of the most common questions I hear about starting CRO is, “What should I test first?” Here’s some great advice on the topic from CRO experts around the web. 1. Peep Laja (Chief Conversion Architect at Markitekt) Quoted in Rejoiner: “Start optimizing closer to the money. Your actual gains in terms of revenue are going to be way bigger. Get your checkout flow to rock first, then cart page, then the product pages so you slowly move further from... [...]

‘9 Little-Known Tricks About Conversion Rate Optimization’ – Entrepreneur

Ehsan Jahandarpour says, “The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your social signal is. Many entrepreneurs have great presence on social media but still struggle to get more customers to buy from them. In fact, despite running expensive marketing campaigns and constantly improving their search engine optimization factors, many business owners are generally not happy with the conversion rate and return of investment. The first thing that every marketer and entrepreneur should do is to set a crystal... [...]

‘Best-Practices for Increasing Your Online Form’s Conversion Rate’ – MarketingProfs

Chad Reid says, “Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, make optimize your forms for performance, and they’ll become your website’s greatest money-making asset. Most people don’t give their Web forms much credit or blame for their overall conversion rates, and that’s a problem. The good news? Making a killer Web form just takes some know-how. Worrying about online conversion rates might sound like a 21st-century phenomenon, but the tenets behind it have been around for decades. In 1981, William McGuire introduced... [...]