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Monday, November 30, 2020

Archive for the 'Conversion Rate Optimization' Category

Conversion Rate Optimization: Getting The Right “Yes” (Video)

The MarketingExperiments team has published a video on Conversion Rate Optimization featuring Flint McGlaughlin, Managing Director and CEO, MECLABS Institute. MarketingExperiments’ Linda Johnson says, “McGlaughlin focuses on two negative components that are driving down the response rate on the ZOPA homepage to give you ideas for fixing your own homepage. He reveals where there is friction that is causing psychological resistance for potential customers of the online personal finance peer-to-peer lending company, and he shows the elements that are causing customer anxiety —... [...]

Improving conversion rate through message match

MOZ writer Brad Smith has published a case study showing how use of message match can improve conversion rates by 212%. Smith has shared a three step process for it. Smith says, “Google offered to build a free mobile website for our past client. But rather than take them up on that very generous offer, they hired us to rebuild it for them (at about $20,000+ times Google’s initial estimate). Smart or dumb? The problem is that shoving an outdated legacy design onto a smaller screen won’t fix your problems. In fact, it’ll only amplify them. Instead, the trick is to zoom back out to the... [...]

Improve Social Media Conversion with These Tips

Achieving more and more social media conversions is crucial to get maximum ROI out of your marketing efforts. Effective relationship with your social media following is a way to achieve this. Entrepreneur contributor AJ Agrawal has shared seven tips to achieve more conversions on social media. Agrawal says, “How can your business make use of this psychology? Here are some of the easiest ways to capitalize on it and get more conversions via social media: 1. Create unique content for each specific platform you target. Much the way applicants submit supplementary essays when applying to multiple... [...]

Avoid These Conversion Rate Optimization Mistakes

Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing ‘CRO is not A/B testing’, Kolowich says, “Equating A/B testing with CRO is like calling a square a rectangle. While A/B testing is a type of CRO, it’s just one tool of many. A/B testing only covers testing a single variable... [...]

3 Tips to Increase Your Conversion Rate

Getting visitors to your website and converting them into a customer is a big challenge in this multi-device marketing environment. But with great offers marketers can easily convert prospects into customers. Marketing Land writer Seth Price has shared three strategies to create remarkable offers and increase the conversion rate. Price says, “Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy to do now, with web design tools for all experience levels and testing tools... [...]

‘4 Ways to Optimize Your Customer Service’ – Business.com

Dan Scalco says, “Today’s businesses are obsessed with conversions—and that means they should be obsessed with their customer service. But too many companies fail to make the connection between the way they treat their customers and customers’ willingness to purchase their products. In case you’re among the group who remains unconvinced, consider this: One survey found companies that invest heavily in customer service report an average conversion rate that’s 11 percent higher than their less-customer-focused counterparts. Other research has found customers are willing to pay more... [...]

‘5 Easy Tactics That Optimize Conversion Rates’ – Business.com

Parker Davis says, “A lot of online marketers to figure out how to convert leads into buys. This is where a lot of marketers get stuck. Their mind keeps going back to the same thing; we need more traffic! If we need to increase sales, we think of it as a traffic problem. But a lack of traffic is rarely the problem. You can throw $20 into a Facebook ad and instantly generate enough traffic to sell your product or service. A lot of these marketers are throwing thousands of dollars at their ads, but the focus is still on driving traffic. It’s important to figure out what the real issue... [...]

‘4 ways you can improve your website conversion rate with SEO’ – Marketing Land

Khalid Saleh says, “Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business. Don’t sweat it: Your SEO efforts won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm your findability, either. When setting your marketing plan,... [...]

‘The Beginner’s Guide to Conversion Rate Optimization (CRO)’ – HubSpot

Ben Cotton says, “Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in. In this blog post, we’ll teach you all about CRO — what it achieves, why you should do it, and how your team... [...]

‘5 Key Tips to Improve Conversion Rates’ – Entrepreneur

Michael Georgiou says, “Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers into actual customers. Successful lead engagement means creating a personal relationship with your customer. Though the days of individual, face-to-face sales may no longer be as common, those personal... [...]