Pay-Per-Click advertising (PPC) allows advertisers and businesses to place their ads on a website in exchange for a fee each time a user clicks on the ad.If you are into PPC marketing or new to PPC marketing, you should have a look at the three important things Econsultancy columnist Daniel Gilbert has shared in his recent post.Gilbert says, “Running a successful PPC campaign requires a high level of specialism; it is completely discrete from other types of media, and needs to be respected as such rather than being bundled together with traditional advertising channels.PPC is reactive I... [...]

Forrester has made available the replay of ‘The convergence of adtech and martech is inevitable’ webinar.Despite billions of dollars spent on acquisitions and development and a clear desire by marketers to reduce the number of vendors they work with, enterprise marketing technology remains highly myopic. Nowhere is the struggle to provide full functional coverage for cross-channel customer journeys more disjointed than the ongoing divide between traditional adtech and martech solutions. Despite the two categories’ different worldviews, Forrester will share why, how, and when adtech... [...]

Online advertising is one of the most used ways to grow a business by getting more customers and generating more revenue. A successful ad is one that helps you convert more prospects into customers.Entrepreneur contributor Perry Marshall has shared seven questions to help marketers determine whether they need to improve their ads.Marshall says, “How do we make sure our brand and message become focal to our prospects? How is this done so our brand and message become so obvious they begin to permeate the prospect’s mind? In researching this for myself, I created the following seven... [...]

Online advertising is one of the best ways to promote your brand and products. To improve the your ad performance you should add the element of persuasiveness in it.To help you create persuasive ads, Entrepreneur contributor Perry Marshall has shared eight elements that make an ad convincing.Marshall says, “Writing ad copy for Facebook ads is really not hard. The following eight elements of persuasive ad copy are simple tips taken from actual ads that are currently converting and doing well from a cost per acquisition (CPA) and return on investment (ROI) perspective.1. Be authenticIt... [...]

Entrepreneur Magazine contributor Ashish Bahukhandi has shared five misconceptions about ad networks that exist among marketers.Bahukhandi says, “Nowadays the corporate sector has a strong association with ad network industry to cater the specialized ads focused on target consumer and their behaviour. This association has leveraged the corporate sector on a very major level. With the aid of technology, ad industry has been able to achieve many milestones and establish itself as a market force worth reckoning. However, some common misconceptions about the ad networks still exist. Let’s... [...]

Marketing Land columnist Ginny Marvin has share five digital advertising for 2018. According to Marvin, evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.Marvin says, “Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year.US and EU (de)regulations put marketers on divergent pathsBrands... [...]

The Internet Advertising Bureau (IAB) has released the IAB internet advertising revenue report covering 2017 first six months results.In U.S., 2017 second quarter Internet advertising revenues reached $20.8 billion. It marked an increase of 7.4% from the 2017 first-quarter total of $19.4 billion and an increase of 23.1% from the 2016 second-quarter totalof $16.9 billion.According to the report, advertising revenues delivered on mobile devices totaled $21.7 billion.On shift from mobile to desktop, IAB says, “2017 second-quarter revenues increased 23.1% on a year-over-year basis, resulting... [...]

According to Digital Marketing Institute, in 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago.Martech columnist Lewis Gersh has shared three predictions that will shape online advertising industry in the year ahead.Gersh says, “We see a lot of prediction pieces every season, and they’re often similar in tone: “This will be the year of mobile!” “Digital will pull in more than TV in 20XX.” These positive predictions are spun to make everyone feel optimistic about the future of the industry, to ensure that... [...]

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021.Expansion of social media advertising will play a pivotal role in this growth.Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to two out of every three mobile ad dollars”) will be in-app. That will also benefit Facebook and Google, which together control eight out of the top 10 apps in the US.The report projects that Amazon’s US ad revenues will... [...]

Google’e Inside AdSense team has published an infographic to help marketers improve their Google Adsense knowledge for this holiday season.The AdSense team says, “The holiday season is the busiest time of the year for shoppers and, therefore, for advertisers as well. The end of 2016 was a record-breaker for advertiser spend and this year projected to grow even more. Now it is right time to get your website and ads ready so that you can make the most out of this busy season.Check out our infographic with important stats and tips for you to get ready for this special time of the year”.Inside... [...]