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Monday, May 25, 2020

Category Name: Google Advertising

Three Benefits of Real-Time Marketing

Real-time marketing is the process of creating a marketing strategy focused on up-to-date or ongoing events. Social media platforms have created a great opportunity for running real-time marketing campaigns.Jerry Dischler, Vice President, Product Management at Google Ads has shared three benefits of real-time marketing.Dischler says, “Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and services.... (Read More ...)

Gmail Ads Vs. Discovery Ads [Analysis]

Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format. Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business.Meere says, “Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.So the question begs to be asked – is it time to ditch... (Read More ...)

‘How to Look Beyond Google for the Search Intelligence You Need’ Webinar February 27 [Webinar]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT.DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... (Read More ...)

‘Google Ads & Phone Call Conversions’ Webinar February 25 [Webinar]

By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT.Attend this webinar and learn:Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... (Read More ...)

What Google Partners Changes Mean For Agencies & Clients [Podcast]

Google sent emails to its advertisers on Thursday. It informs them about substantial changes coming to Google Partners. To share more information on this, Search Engine Journal contributor Greg Finn has published a new podcast ‘What Google Partners Changes Mean For Agencies & Clients’ featuring Andrea Cruz of KoMarketing.Finn says, “For this week’s edition of the Search Engine Journal Show, we have a special episode.It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the... (Read More ...)

Have You Tried These Google AdSense Alternatives?

Google’s AdSense program is one of the most popular advertising solutions used by online publishers. This program offers monitory rewards for displaying online ads.Blogging Wizard’s Colin Newcomer has shared an article highlighting 15 best Google AdSense alternatives to make money online. Newcomer says, “Looking for the best Google AdSense alternatives to help you monetize your website?While AdSense is definitely the biggest name in display advertising, it’s far from the only option.Whether you’re looking for something to completely replace AdSense or... (Read More ...)

‘How to Look Beyond Google for the Search Intelligence You Need’ Webinar February 27 [Webinar]

Search engine optimization is the key to grow your business online. By correctly understanding the Google Search algorithm you can craft a strategy that helps you to reach your business goals. Digital Marketing Depot is hosting a webinar on ‘How to Look Beyond Google for the Search Intelligence You Need’ on Thursday, February 27, 2020 at 1.00 pm EDT.DMD team says, Join our paid search experts to hear how you can supplement Google’s existing PPC tools with the competitive intelligence you need to better understand the search landscape. You’ll hear how to use AI and automation... (Read More ...)

How to Save Money on Google Ads

Google advertising has the biggest share in online advertising. You can display brief advertisements, service offerings, product listings, video content in your Google ads. Google gives you the flexibility to advertise according to your budget. State of Digital’s Alix Charles has shared five ways to save money on Google ads. Charles says, “There are many areas to look at in an account that could help decrease costs and prevent unnecessary spending. Here are 5 simple and effective methods:1. Location targetingLet’s say, for example, that you are a business that provides... (Read More ...)

‘Google Ads & Phone Call Conversions’ Webinar February 25 [Webinar]

By using Google advertising solutions you can expand your online reach and create more sales. Since Google offers a variety ways to advertise your products and services it is quite a task to choose the format your business needs. Digital Marketing Depot is hosting a webinar on ‘Google Ads & Phone Call Conversions’ on Tuesday, February 25, 2020 at 1.00 pm EDT.Attend this webinar and learn:Google Ads formats and best practices to drive callsData-driven optimization strategies to ensure the best resultsHow to use Google Ads automation to drive the right callsPersonalization... (Read More ...)

Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding [Podcast]

Site Visibility team has published a new podcast episode ‘Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding’ featuring Rob Watson. Site Visibility team says, “On today’s episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he’s moving all of his Google Ad campaigns over to smart bidding. On the show you’ll learn:How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from... (Read More ...)

Hallam’s Guide to Google Discovery Ads

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way of expanding your inventory by getting your ads in front of people before they know they want your products/service. It is, however, not the same as standard Google Display and even Facebook or Instagram inventory, where people often do feel annoyed... (Read More ...)

Tips to Create Better Google Ads

By advertising on Google you can improve your brand awareness, reach more customers and consistently measure your performance. By having an insight into creation of right ads you can improve your ROI.WordStream contributor Allison Day has shared six steps to help you create effective Google ads for 2020.Allison says, “In this guide, I’m going to walk you through the steps you need to give your Google Ads account a quick refresh for the new year. And after you go through these steps once, you’ll realize that it really doesn’t take too long to give your account a good gut... (Read More ...)