Quora has emerged as a great platform for the online marketers and advertisers. Quora’s Quora Ads is in beta and JD Peter got an opportunity to be a part of it. He has shared seven Quora mistakes that occurred during the beta.

Peter says, “In an effort to help you streamline your campaign performance, here are the top seven Quora Ads mistakes we made and how to avoid them.

Mistake #1: Incorrect/unusual use of capitalization and abbreviations

If you’ve written text ads, then you won’t have any difficulty creating Quora text ads. It’s similar to writing text ads on other networks, but with slightly different character counts and guidelines.

Quora’s ad policies are different from AdWords’ or Bing’s. They have high standards for their ads and expect them to be as high-quality as the content they appear alongside. That said, all ads must adhere to Quora Ads content policies and guidelines and should be clear, well-formatted and free from grammatical, capitalization and punctuation errors.

Our ad copy frequently contained unnecessary capitalization, specifically in the Headline Sentence, because we were trying to employ some AdWords tactics. Thankfully, they’ll send you a nice email explaining exactly why your ad violated their ad policies and what needs to be fixed”.

7 Quora ads mistakes and how to avoid them

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