Gmail Ads Vs. Discovery Ads [Analysis]
Google provides multiple advertising options to promote your business on its network. Gmail advertising is one such option. The company has also introduce Google Discovery ad format.
Seer Interactive’s Kristine Meere has published an article to help you choose whether you should choose Gmail ads or discovery ads for your business.
Meere says, “Like Gmail Ads, Discovery Ads are placed on the Gmail UI. However, we’ve seen Discovery Ads drive 7x more clicks than Gmail Ads at a -29% lower CPC and +90% higher CVR.
So the question begs to be asked – is it time to ditch Gmail Ads for something better?
Gmail ads are interactive ads that show in the Promotions and Social tabs of the Gmail inbox. When a person clicks one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms”.
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