Google Ads Extensions amplify your ad’s visibility and engagement by providing additional information, such as location, links, and call buttons, enriching user experience and driving higher click-through rates, ultimately maximizing the effectiveness of your advertising campaigns. Search Engine Journal contributor Brooke Osmundson has published an article featuring 12 types of Google ads extensions. She says, “Believe it or not, utilizing ad extensions (assets) benefits you – the advertiser and the user! From an advertiser perspective, the main benefit is the increase in visibility... [...]
Archive for the 'Google Advertising' Category
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services. Businesses can use Google Ads to increase traffic to their website, raise awareness, and sell products or services. Search Engine Journal has published ‘An In-Depth Guide To Google Ads’ featuring tips and tools to create a successful strategy, align with business goals, and optimize campaigns for success. Brooke Osmundson says, “This in-depth guide covers the ins and outs of the Google Ads platform, leaving you with the tools, techniques, and best practices... [...]
Google Ads is an online advertising platform that allows businesses to bid on keywords to display ads in Google search results and on other websites. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Target With Google Search Ads’ featuring Brooke Osmundson. The SME team says, “Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? Discover how to target the right prospects with Google Search Ads.” Social Media Examiner [...]
Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. The SEJ team says, “This on-demand presentation with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, will show you the ways you can use Google Ads, along with other tracking systems, to optimize your offline activity. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based... [...]
Search Engine Journal has published ‘The Complete Guide To Google Ads Lead Forms Extensions’. Brooke Osmundson says, “Lead form assets can benefit most B2B companies or any business that is looking to generate leads. Additionally, if your company does not have the resources (time, expertise, money) to improve the website experience, Google lead form assets may be for you. Lead form assets are available for the following campaign types: Search. Discovery. Display. Video (currently in beta). Google lead form assets work in different ways depending on the campaign type. Search: Lead... [...]
Neil Patel has published a new video ‘I Found the BEST Way to Run Google Ads in 2023: Here’s How’. He says, “In 2022, Google made a whopping $162 billion from search ads. That’s a lot of money. So why they make so much money from search ads? It’s because it drives revenue for businesses.” https://www.youtube.com/watch?v=dhm72pygevI Neil Patel’s Blog [...]
Google Ads Best Practices team has published an article featuring two strategies to reach more of the right customers with the right message using AI-powered Search. The Google Ads team says, “The best way to achieve better business outcomes is to work in strong partnership with AI. Google Ads is built to help you reach your business goals. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. 1. Align your keyword strategy with your bidding Group your campaigns by your bidding objective, then choose your keyword match types. Why: Your bidding... [...]
Search Engine Journal has made available the replay of its webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’. Loren Baker says, “Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you could use Google Ads and other tracking systems to optimize your offline activity... [...]
Advertising on Google is one of the best ways to reach your prospective customers. Google Ads help you run targeted campaigns. Search Engine Land contributor Nicola Agius has published an article featuring 10 strategies to optimize your Google Ads account. She says, “Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads campaigns. 1. Data is your optimization lever – so help the machine learn It’s vitally important to feed machines the best data possible. Four useful tools to ensure you are giving Google the best data possible: Conversion... [...]
This is a reminder for the SEJ webinar to be held on June 21, 2023. Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize... [...]