As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. .Digital Marketing Depot is hosting a webinar ‘5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021, at 1.00 pm EDT.The DMD team says, “Join this session to hear 5 cutting edge tactics to improve your spend efficiency:Tricks to focusing Local Markets to trimming poor performanceStop pesky affiliates and partners increasing CPCsDominate brand market share with Share of Search metricsScan... [...]
Archive for the 'Google Advertising' Category
Google advertising enables you to extend your online reach make more sales online. With well-planned ad campaigns, you can take your ads to the next level of performance.Marketing Land is hosting a webinar ‘ 5 Tips to Max your Google Ads Search Spend Efficiency and Grow’ on Tuesday, October 5, 2021.The SEL team says, “As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets... [...]
With targeted Google ads you can grow your online reach and make more sales online. Google’s responsive search ads automatically adapt to show the right message to the right customer.MOZ contributor Tanuja Mahdavi has shared five best practices for Google ads PPC search campaigns improvement.She says, “These tips will help you optimize your responsive search ads in your Google Ads search campaigns and increase clicks and conversions.1. Add at least one responsive search ad per ad group with “good” or “excellent” ad strengthGoogle recommends adding at least one responsive... [...]
Google AdSense has launched full-screen inline ads.Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units.Here is a sample inline ad from the Google AdSense blog. Google AdSense Blog [...]
Google has announced a new pilot program to test a three-strikes system for repeat ad policy violations.WordStream contributor Susie Marino has published an article explaining Google’s three-strike ad policy system and how to prepare for it.She says, “If you’re familiar with Google Ads disapprovals, the three specific policies Google is piloting the system with won’t come as a shock to you:Enabling dishonest behavior policyUnapproved pharmaceuticals or supplementsDangerous products or servicesHow the Google Ads three-strikes system will workThe first disapproval you get for... [...]
The Google Ads promotion extensions are designed to promote special sale events. By rightly using them, you can grow your online sales.Search Engine Journal’s Pauline Jakober has published an article highlighting some useful tips to help you make the most of Google Ads promotion extensions.She says, ”Promotion extensions have some real advantages over merely updating ad headlines and body copy with promotional content.They Give You More Real Estate on SERPsWhen you add a promotion extension to an ad, you gain a little bit of extra real estate at the bottom of your ad.It is little.... [...]
Google Ads team is hosting a webinar ‘Error Handling, Retry, and Timeouts in Google Ads API’ on Thursday, June 3, 2021, at 10.00 am EST.Andrew Burke says, “The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams.Types of errors returned by the Google Ads APICatching and deciphering Google Ads API errorsIdentifying failed operations using partial failure modeSetting... [...]
Search Engine Journal has published a new podcast episode ‘Google Ads Smart Matching “Bug” & Digital Marketing News’ featuring Greg Finn, Jess Budde & Mark Saltarelli.This podcast covers the following:Google Ads Tests Smart MatchingBillion Ads Blocked, Says Google’s Ads Safety ReportTake of the WeekICYMILightning Round.Google Ads Smart Matching “Bug” & Digital Marketing NewsSearch Engine Journal [...]
IMPACT has published ‘The Ultimate Guide to Google Ads: How to Create Revenue-Generating Google Ads‘. It is authored by Dan Baum, Paid Media Specialist, IMPACT and Jason Linde, Paid Media Specialist, IMPACT.This guide answers the following questions:What the heck are Google Ads? Is that different from PPC?Are Google Ads right for my business?What are the different types of Google Ads available to me?What are the rookie mistakes everyone makes, and how do I avoid them?How do I make the most of my Google Ads budget?How do we generate a lot of revenue from our Google Ads campaigns?The... [...]
The Google Ads team has announced the launch of new real-time bidding experiments for the advertisers.Google is launching experiments that are intended to provide bidders with an opportunity to test and provide collaborative feedback on ads-privacy proposals.The Google Ads blog team says, “We strongly encourage interested bidders to sign up and participate! Three new experiments made available today are described below.Experiment #1: TURTLEDOVE simulationThe RTB protocols and infrastructure have been updated to enable a server-side simulation of Chrome’s TURTLEDOVE proposal, as described... [...]