Strategies to Improve Your Google Ads Performance
Google advertising helps you to increase your brand awareness, reach more customers in the Google network, reconnect with visitors of your website and measure your ad performance.
Search Engine Journal contributor Susan Wenograd has shared eight useful strategies to make more money from your Google ads investment.
Wenograd says, “Here are eight of the most important (but often overlooked) elements when optimizing PPC campaigns.
Some of these are more advanced than others, but if you implement these elements into your paid search efforts you should see a big improvement and make your business more money!
1. Make Your Landing Page Relevant
This is one of the most overlooked aspects of paid search.
It’s easy to get lost in the paid search platforms, tweaking bids, testing ad copy, and funneling all your energy into the platform itself.
But something important happens after that user clicks on an ad in that platform you’re so focused on: they go to your website”.