Google Ads’ Automated Bidding Options [Guide]

Practical Ecommerce contributor Matthew Umbro has published ‘Guide to Google Ads’ Automated Bidding Options’. This comprehensive guide will help you to gain an insight into the automated bidding options of Google advertising campaigns. Umbro says, “Automated bids in Google Ads remove control from advertisers and rely on Google’s algorithm for cost and performance. Google applies a variety of signals to do this. For manual bidding, advertisers can set bid modifiers by audience type, device, location, and time of day, as examples. But Google can automate bids by query, ad creative,... [...]