Carol Walport Product Manager at Google Ad Manager, has announced the addition of new interactive features to Google Audio Ads. The new features will allow publishers to easily monetize their audio content.

Walport says, “To help publishers monetize their digital audio content, Google Ad Manager is expanding support for audio ads with new features like Dynamic Ad Insertion for audio, programmatic monetization, and new audio forecasting capabilities. With these new audio features, publishers gain opportunities to monetize their digital audio content, advertisers are able to reach more relevant audio audiences, and listeners can experience better quality ads.

Monetize seamlessly across formats

Google Ad Manager’s new audio features, currently in beta, allow publishers to develop a true cross-format monetization strategy across their audio, video, and display content. Partners can now manage all of their inventory in one place, making it easy to deliver the best ad format depending on how users engage with their content”.

Listen up: New features to grow your digital audio business

Google Ad Manager

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