A Guide to Ads Keyword Match Types [Guide]

Google Ads keyword match types inform Google when and where to show your ads in the search results. Google keyword match types also help you to determine which searches cause your ads to appear in results. Hallam’s Martin Jones has published ‘A guide to Ads keyword match types’. Jones says, “It is vital to a PPC campaigns performance that the correct match types are used to target search terms. Incorrectly targeting your audience will directly damage your ROI. When using different keyword match types you need to consider your target audience on Google search. The largest... [...]