Google local inventory ads enable marketers to connect Google’s millions of online users to your offline products. Marketin Week has published a new guide ‘Complete guide to Google local inventory ads’ to help you efficiently use the Google local inventory ads. This guide will help you learn about: The difference between local inventory and multi-channel ads Required data feeds and formats How to maximize your LIA campaigns Handy tools to help track conversions. Complete guide to Google local inventory ads Marketing Week  [...]