Situational content marketing leverages timely events or trends to create relevant, engaging content that resonates with audiences. It boosts brand visibility and fosters immediate connections with potential customers. Search Engine Journal contributor Angie Nikoleychuk has published an article explaining situational content strategies. She says, “This method doesn’t just target audience segments based on demographics or personas. It considers the situations consumers find themselves in, the decisions they need to make, and the triggers influencing those decisions. The result? A more adaptive,... [...]

Marketing on LinkedIn helps businesses reach a professional audience with targeted content, fostering brand credibility and engagement. It drives lead generation and builds valuable industry connections. MarTech has published a new guide ‘Marketing on LinkedIn: What you need to know’. The MarTech team says, “Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Updated with details on the new Companies... [...]

AI optimizes marketing budgets by improving targeting, automating processes, and maximizing ROI through data-driven strategies. It reduces wasteful spending while enabling scalable, high-impact campaigns. MarTech’s webinar ‘The 40% Shift: How AI is Radically Reshaping Marketing Budgets’ is available on demand. The MarTech team says, “Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated –... [...]

Customer experience tools empower businesses to understand and meet customer needs by providing insights through analytics and feedback. They enhance satisfaction, streamline interactions, and foster loyalty with personalized, efficient service. MarTech contributor Chris Wood has published an article featuring predictions for customer experience tools and strategies in 2025. He says, “Many of this year’s predictions include specific areas where CX will get a boost. The main message for marketers is to bring everything together. This way, customers can choose how they want to learn more... [...]

Jim Lecinski is a professor, author, and marketing strategist known for his expertise in digital marketing and consumer behavior. He is particularly recognized for introducing the concept of the “Zero Moment of Truth” (ZMOT) while working at Google. Digital Marketing Institute has published a new podcast episode ‘Trends for 2025 with Jim Lecinski’. The DMI team says, “Watch our extended conversation with Jim Lecinski of the Kellogg School of Management at Northwestern University where he offers his insightful and practical predictions for what’s coming up in... [...]

Adweek is hosting a webinar ‘The Marketer’s Guide to Proving Impact’ on Tuesday, January 28, 2025, at 1.00 pm ET. The Adweek team says, “Discover insights from new research that reveal how these challenges undermine marketers’ ability to drive measurable results with Smartsheet’s Adam Figueroa, senior director of marketing operations and Noah Edelstein, VP of product management, in conversation with ADWEEK’s chief content officer Zoë Ruderman. You’ll find out: How shifts in company strategy are making it challenging for marketers to demonstrate impact Why visibility... [...]

CourseReelAI Max lets you create high-quality video courses in minutes, turning them into a revenue stream, and scaling your business, all without needing technical expertise or costly gear. Join the live introductory webinar – tomorrow, December 27, at 10:00 NY Time, to discover how to develop, monetize, and build your audience for your courses. In this exclusive webinar, learn how CourseReelAI Max can transform your course creation process with AI-powered solutions that: 🎯 CREATE video courses easily — AI manages topics, chapters, and scripts for you. 🎯 CUSTOMIZE your videos with... [...]

MOZ contributor Alex Harford has published a guide on using Chrome to view a website as Googlebot. She says, “In this guide, I’ll show you how to set up a Googlebot browser, troubleshoot rendering issues, and improve your SEO audits. Why should I view a website as Googlebot? In the past, technical SEO audits were simpler, with websites relying on HTML and CSS and JavaScript limited to minor enhancements like animations. Today, entire websites are built with JavaScript, shifting the workload from servers to browsers. This means that search bots, including Googlebot, must render pages... [...]

AI agents in marketing automate tasks like customer engagement, lead generation, and campaign optimization, delivering faster and personalized interactions. They enhance decision-making with real-time data analysis, boosting efficiency and ROI. Content Marketing Institute is hosting a webinar ‘Will AI Agents Take Over Your Marketing Job?’ on Wednesday, January 8, 2025, at 2.00 pm ET. The CMI team says, “With all the noise around AI, it’s easy to panic about its impact on the future day-to-day of marketers. In this webinar, Shafqat Islam, Optimizely’s President &... [...]

Content marketing is a powerful strategy that helps businesses connect with their audience by providing valuable, relevant, and engaging content. It builds brand awareness, fosters trust, and drives customer loyalty, ultimately boosting conversions and long-term growth. Content Marketing Institute contributor Jodi Harris has published an article highlighting three content marketing mistakes and their solutions. She says, “To help, consider these four common mistakes, along with signs, symptoms, and corrective actions to get your content program back on track Mistake 1: Content lacks a clear... [...]