Watch the latest HubSpot video ‘Money Moves: How To Sell Like A Pro With Commerce Hub’. The HubSpot team says, “After “Sell Like a Pro” from Sales Hub, the story doesn’t end there. Commerce Hub picks up on the steps that occur after a deal closes. Attendees will understand how deal data easily integrates with Commerce Hub features, and how you can use Invoices, Payment Links, and new accounting integrations to seamlessly elevate your sales and RevOps game. After this session, you will understand where Commerce Hub fits into the deal story and CRM platform as well as updated... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai’. The HubSpot team says, “Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment... [...]

Content marketing focuses on hyper-personalization and interactive experiences, driven by AI and data analytics. Brands prioritize authentic, value-driven content to engage audiences across diverse platforms, enhancing customer loyalty and trust. Forbes has published ‘Content Marketing In 2024: The Ultimate Guide’. Laura Hennigan says, “Content marketing is important because it has the power to make your business stand out from the competition. Say you searched for “camping chairs” and saw the hundreds of results that pop up. How will you decide what links to click on first... [...]

B2B commerce focuses on transactions between businesses, enabling bulk purchasing, long-term contracts, and customized pricing. It leverages digital platforms for streamlined procurement, fostering efficiency and stronger supplier relationships. Content Marketing Institute is hosting a webinar ‘B2B Commerce Masterclass’ on Wednesday, October 30, 2024, at 1.00 pm ET. The CMI team says, “Join us as we dive into the latest trends and strategies in B2B commerce and content. You’ll hear from industry experts as they explore how businesses are evolving to meet changing customer... [...]

Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment. MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]

Join Jay Cruiz and Chris Munch live, as they show all the details of DropServe, which they describe as “your path to profit with expensive virtual products”. This is a demo of an online store for selling to the wealthy. Don’t miss it; there are three more live workshops for people who missed the workshops yesterday. The floodgates are open, and the results are pouring in. New “Droppers” are already reporting their first big commissions, and the original Droppers did the work all manually, while you will be using the revised, mostly-automated process. Imagine what can happen... [...]

Google Ads is leveraging AI to enhance campaign performance by automating tasks like audience targeting, bidding strategies, and ad creation. AI-driven features, such as Performance Max and Smart Bidding, optimize ads in real-time, helping advertisers reach the right users with personalized content, improving ROI while saving time. Search Engine Journal has published an article featuring five tips to drive more revenue with Google Ads AI. The SEJ team says, “By optimizing your budget and freeing up your team for other high-value projects, Smart Bidding helps you focus on what matters most:... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]

Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs  [...]

Google Search is constantly evolving, integrating AI to deliver more personalized and intuitive results. With advancements like natural language processing, it now better understands user intent, offering faster, more relevant information. HubSpot contributor Meg Prater has published an article featuring 31 Google Search statistics you can use.  She says, ” Google’s nearest competitor, Bing, only holds 3.9% of market share, while Yahoo accounts for 1.3%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks... [...]