A marketing strategy can be full of great, inventive ideas but unless it’s targeted at the right people, you could be flying blind. Convince & Convert has published the latest episode of the ‘Social Pros Podcast’ titled ‘Building Ideal Customer Profiles for Social Media Success‘ This episode covers the following: How ICPs differ from customer personas or archetypes The type of data you need on customers to help you create the best content How the Trust Insights team identifies customer needs How to define or redefine your ICP How to use your ICP for creating targeted... [...]

Neil Patel has published a new video ‘$100M Marketer Explains: How To Dominate Against AI Competition’. In this video, her covers the following: The Mainstream Shift of AI AI’s Impact on Marketing and Content Risks of Overusing AI Strategy Examples: Free Products NP Digital Growth Strategy Buying and Scaling Tools Developing and Adding Features Differentiating Your Brand with Free Value Using AI as Assistance, Not Sole Strategy . Neil Patel’s Blog  [...]

Here is a ‘Talks at Google’ video on ‘Navigating Shifting Consumer Trends: A Guide to Survival and Thriving’ featuring Rando Kim. In this video, Rando shares insights from his extensive experience in trend study. He illuminates the art of interpreting consumer trends, revealing the key trends shaping the current landscape. Talks at Google  [...]

Content Marketing Institute contributor Stephanie Stahl has published an article featuring b2b content marketing benchmarks, budgets, and trends for 2025. She says, “Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to 980 of you, the answer is likely “no,” given how much more you say you want in the Content Marketing Institute’s annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025, conducted with MarketingProfs and sponsored by The MX Group. More what? Well, resources, sure. That’s a given. Also, more... [...]

AI-powered tools can generate video scripts quickly by analyzing trends, target audiences, and desired tone, making the process more efficient. These tools help creators craft engaging, structured content while saving time on ideation and writing. HubSpot contributor Rachael Nicholson has published an article featuring useful tips to generate video scripts with AI. She says, “I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving... [...]

Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’. Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO. What Are HTTP Response Status Codes? When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you. Search engines also request this information to index and rank the webpage. The server responds with a message that lets the browser or... [...]

DropServe is at the heart of the story we heard about John. Maybe you know him (or someone like him). In fact, as you read, you may realize you are like him. He used to run a moderately successful Shopify store, selling phone accessories. But here’s the problem: ➤ John worked 60-hour weeks… ➤ Constant inventory headaches… ➤ Profit margins getting slimmer by the day… ➤ Competition was rising… ➤ Demand was slowing. Sound familiar? Well, John’s story takes an unexpected turn when he finds DropServe and discovers he’s able to use it to: ✅ Make 70% profits on $1,000... [...]

By 2025, Generative AI in marketing will be pivotal, enabling hyper-personalized content creation and automating customer interactions at scale. Its integration will enhance data-driven decision-making, optimizing campaign efficiency and delivering tailored experiences in real-time. Adweek is hosting a webinar ‘The State of Gen AI in Marketing 2025’ on Monday, November 18, 2024, at 1.00 pm ET. The Adweek team says, “Get insights to help you plan your Gen AI strategy during this insightful conversation between ADWEEK editor in chief Ryan Joe and Dstillery’s chief data... [...]

B2B marketing strategies focus on building long-term relationships through personalized communication and value-driven content. Effective strategies include leveraging account-based marketing, networking, and optimizing digital channels to target decision-makers and enhance lead generation. MarketingProfs is hosting a webinar ‘The Lead Nurturing Playbook: B2B Marketing Strategies for Faster Conversions’ on Thursday, October 31, 2024, at 2:00 pm ET. The MarketingProfs team says, “Your lead generation efforts may have been successful this year, but many B2B marketers struggle to... [...]

Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement. Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords for SEO. He says, “Big websites with big budgets—coupled with Google’s current preference for large brands—can make many keywords difficult to rank for. One way in is to identify and rank for trending keywords before these big sites... [...]