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Sunday, November 27, 2022

Archive for the 'B2B Marketing Trends' Category

The Magical Combination of B2B Marketing and Instagram [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Magical Combination of B2B Marketing and Instagram’ featuring Jenn Herman. George B. Thomas says, “On episode 516 of Marketing Smarts, host George B. Thomas and Instagram expert Jenn Herman tackle the question, Why Instagram, and why now? “The number one reason is your audience is there,” Jenn says. “The largest demographic on Instagram is the late-20s, about 30-ish….They’re the ones making business decisions….The other reason is because most people don’t... [...]

13 Minutes of B2B Marketing Strategies [Video]

HubSpot has published a new video ’13 Minutes of B2B Marketing Strategies’ from Inbound conference featuring Gary Vaynerchuk. In this video, GaryVee addresses how he would approach B2B Marketing at INBOUND 2016. He built his Wine business from Google Ads, and wished he went all in for greater growth. His B2B clients are doing better than B2C clients on social media, and he explains why. HubSpot  [...]

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand, August 25 [Webinar]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand, August 25 [Webinar]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

One Data Point That Will Change How You Do B2B Marketing [Video]

Neil Patel has published a new video ‘One Data Point That Will Change How You Do B2B Marketing’ to help marketers improve their b2b marketing. He says, “One data point that’ll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their traffic and their customer base from the internet.” Neil Patel’s Blog  [...]

Close B2B Marketing Performance Gaps [E-book]

A high-performing B2B marketing ecosystem creates organizational structure and brings capabilities, workflows, and operating environments together seamlessly.  Forrester has published a new e-book ‘Close B2B Marketing Performance Gaps’. Read this e-book to learn how you can drive ecosystem success from the outer ring to the inner core and explore:  Critical elements for your B2B marketing ecosystem.  Ways to optimize your marketing organization’s structure. Tips for orchestrating capability and resources. Advice for nurturing an adaptable ecosystem that sustains... [...]

Four Steps to Curating Data for Effective B2B Marketing

Merkle Inc. contributor Brent Walter has shared four steps to curating data for effective B2B marketing. He says, “For businesses in the B2B sector, data curation looks a bit different. The core motivations and strategies are the same, but those strategies manifest in a way that’s very specific to the B2B buyer. Step 1: Know the Data You’re Collecting Before you can act on data, you must know what’s available and how it’s been collected. For all the data points you’re capturing, ensure there is clear documentation showing what the data is, where it comes from,... [...]

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage,... [...]

B2B Marketing Trends Shaping 2021, March 30 [Webinar]

Martech Today is hosting a webinar ‘B2B Marketing Trends Shaping 2021’ on Tuesday, March 30, 2021 at 1.00 pm EDT. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner... [...]

Align Your B2B Marketing with What’s Trending in the Tech Community [E-book]

STACK OVERFLOW has published a new e-book titled ‘Align your B2B Marketing with What’s Trending in the Tech Community’ to help you improve your marketing performance. The team says, ” As a B2B Tech marketer, you’ve learned that reaching and engaging a developer and technical audience isn’t always easy. To capture their attention, it’s important to speak to the problems they’re facing right now—and in the context of the fast-paced technology landscape they work in. In this eBook, we share four trending topics we’re seeing in the technical... [...]