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Sunday, July 25, 2021

Archive for the 'B2B Marketing Trends' Category

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage, who will... [...]

B2B Marketing Trends Shaping 2021, March 30 [Webinar]

Martech Today is hosting a webinar ‘B2B Marketing Trends Shaping 2021’ on Tuesday, March 30, 2021 at 1.00 pm EDT. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing... [...]

Align Your B2B Marketing with What’s Trending in the Tech Community [E-book]

STACK OVERFLOW has published a new e-book titled ‘Align your B2B Marketing with What’s Trending in the Tech Community’ to help you improve your marketing performance. The team says, ” As a B2B Tech marketer, you’ve learned that reaching and engaging a developer and technical audience isn’t always easy. To capture their attention, it’s important to speak to the problems they’re facing right now—and in the context of the fast-paced technology landscape they work in. In this eBook, we share four trending topics we’re seeing in the technical community based... [...]

7 Inspiring B2B Marketing Campaigns [Free Report]

The Martech Today team has published a report titled ‘7 Inspiring B2B Marketing Campaigns’. The report aims at helping the marketers to cultivate new ideas for the b2b marketing campaigns. Martech team says, “Creating unique campaigns that capture your prospect’s imaginations requires constant innovation and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions. Take a peek at what some of the... [...]

How B2Bs Spend Their Digital Ad Dollars [Podcast]

The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s key drivers. You can listen the webinar by visiting the link below. How B2Bs Spend Their Digital Ad Dollars eMarketer  [...]

Forbes’ seven b2b marketing strategies for 2019

The new year is approaching fast and we need to keep ourselves ready for the new marketing game. With newer ideas we can win more customers. Forbes contributor Tom Taulli has shared seven expert’s opinions on preparing effective b2b marketing strategies for the coming year. Taulli says, “Marketing in the B2B world is always tough. Let’s face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it’s a good idea to think about new approaches. What are customers looking for? What will resonate? To get some answers to... [...]

‘The New Rules of Content Optimization for 2018’ Webinar 2.00 pm ET

Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive content... [...]

‘The New Rules of Content Optimization for 2018’ Webinar August 21

Business 2 Community team is hosting a webinar on ‘The New Rules of Content Optimization for 2018’ on Tuesday, August 21 at 2.00 pm ET. The B2C team says, “You’re publishing new content on your company blog but you’re not getting more traffic to your website. Why not? The rules of content optimization for SEO have changed. Find out why your blog posts and content aren’t getting the traffic they deserve, and what you should do to optimize your content to acquire more organic traffic to your website. Key Takeaways Blog posts will always underperform comprehensive content... [...]

‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ Webinar 2.00 pm ET

Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]

‘Email Marketing’ Webinar 2.00 pm ET

Econsultancy team team is hosting a webinar on ‘Email Marketing’ on Thursday, July 19 at 2.00 pm ET. The Econsultancy team says, “Econsultancy’s Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space. Key points covered: Trends impacting email marketing Key steps to effective email marketing Best practice tips and case studies Understand the challenges organisations are facing in... [...]