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Tuesday, August 16, 2022

Archive for the 'B2B Marketing Trends' Category

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand, August 25 [Webinar]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

One Data Point That Will Change How You Do B2B Marketing [Video]

Neil Patel has published a new video ‘One Data Point That Will Change How You Do B2B Marketing’ to help marketers improve their b2b marketing. He says, “One data point that’ll change how you do B2B marketing. I own a ad agency called NP Digital, we have 700 plus employees globally and we focus on helping companies grow their traffic and their customer base from the internet.” Neil Patel’s Blog  [...]

Close B2B Marketing Performance Gaps [E-book]

A high-performing B2B marketing ecosystem creates organizational structure and brings capabilities, workflows, and operating environments together seamlessly.  Forrester has published a new e-book ‘Close B2B Marketing Performance Gaps’. Read this e-book to learn how you can drive ecosystem success from the outer ring to the inner core and explore:  Critical elements for your B2B marketing ecosystem.  Ways to optimize your marketing organization’s structure. Tips for orchestrating capability and resources. Advice for nurturing an adaptable ecosystem that sustains... [...]

Four Steps to Curating Data for Effective B2B Marketing

Merkle Inc. contributor Brent Walter has shared four steps to curating data for effective B2B marketing. He says, “For businesses in the B2B sector, data curation looks a bit different. The core motivations and strategies are the same, but those strategies manifest in a way that’s very specific to the B2B buyer. Step 1: Know the Data You’re Collecting Before you can act on data, you must know what’s available and how it’s been collected. For all the data points you’re capturing, ensure there is clear documentation showing what the data is, where it comes from,... [...]

B2B Marketing Trends Shaping 2021 [Webinar Replay]

Martech Today has made available a replay of the webinar ‘B2B Marketing Trends Shaping 2021’. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner Marketing at Vonage,... [...]

B2B Marketing Trends Shaping 2021, March 30 [Webinar]

Martech Today is hosting a webinar ‘B2B Marketing Trends Shaping 2021’ on Tuesday, March 30, 2021 at 1.00 pm EDT. The Martech team says, “During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. In this webinar, you’ll get a sense of what your customer expects and how to set your strategy up for success in 2021. You’ll also get tips and best practices from Jordan Speirs, Director of Strategic Partner... [...]

Align Your B2B Marketing with What’s Trending in the Tech Community [E-book]

STACK OVERFLOW has published a new e-book titled ‘Align your B2B Marketing with What’s Trending in the Tech Community’ to help you improve your marketing performance. The team says, ” As a B2B Tech marketer, you’ve learned that reaching and engaging a developer and technical audience isn’t always easy. To capture their attention, it’s important to speak to the problems they’re facing right now—and in the context of the fast-paced technology landscape they work in. In this eBook, we share four trending topics we’re seeing in the technical... [...]

7 Inspiring B2B Marketing Campaigns [Free Report]

The Martech Today team has published a report titled ‘7 Inspiring B2B Marketing Campaigns’. The report aims at helping the marketers to cultivate new ideas for the b2b marketing campaigns. Martech team says, “Creating unique campaigns that capture your prospect’s imaginations requires constant innovation and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions. Take a peek at what some of the... [...]

How B2Bs Spend Their Digital Ad Dollars [Podcast]

The eMarketer team has published a new podcast on ‘How B2Bs Spend Their Digital Ad Dollars’ featuring Jillian Ryan and Oscar Orozc . About the podcast In the latest episode of “Behind the Numbers,” eMarketer’s Jillian Ryan and Oscar Orozco break down estimates for B2B digital ad spending, and some of the market’s key drivers. You can listen the webinar by visiting the link below. How B2Bs Spend Their Digital Ad Dollars eMarketer  [...]

Forbes’ seven b2b marketing strategies for 2019

The new year is approaching fast and we need to keep ourselves ready for the new marketing game. With newer ideas we can win more customers. Forbes contributor Tom Taulli has shared seven expert’s opinions on preparing effective b2b marketing strategies for the coming year. Taulli says, “Marketing in the B2B world is always tough. Let’s face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it’s a good idea to think about new approaches. What are customers looking for? What will resonate? To get some answers to... [...]