Local SEO statistics reveal that nearly 46% of all Google searches are seeking local information, highlighting the importance of optimizing for local search. Additionally, 88% of consumers who perform a local search on their smartphone visit a related store within a week, demonstrating the significant impact of local SEO on driving foot traffic. Backlinko has published an article featuring 24 must-know local SEO statistics. The Backlinko team says, “Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local... [...]

Upgrading your web content is essential to maintain relevance, improve search engine rankings, and engage your audience with fresh, valuable information. Regular updates can boost site traffic, enhance user experience, and foster trust and authority in your niche. Bruce Clay Inc. has published an article featuring nine practical steps to upgrade your web content. The Bruce Clay team says, “Knowing that content is a major ranking factor, it’s important to periodically review your content and ensure that it’s as good as possible so that you can compete in the search results. In this article,... [...]

AI content optimization leverages machine learning to enhance the quality and relevance of digital content, ensuring it meets user intent and improves search engine rankings. It streamlines keyword analysis, content structure, and readability, leading to more effective and engaging online material. Semrush has published ‘AI Content Optimization: The Complete Guide’. Padrig Jones says, “Using AI for content optimization can help you more effectively work toward business goals. And give your business a significant edge over competitors that don’t include it in their processes. Here... [...]

Brett Ingram has been building a new hosting platform, WP TurboHost, that opens to the public today. With this new hosting platform, you can host unlimited WordPress websites and domains on blazing fast Ultraport™ servers for life. Just like every other business owner, you need ultra-fast-loading websites to convert website visitors to lifetime happy customers. But finding suitable hosting technology that gives ultra-fast performance without costing a fortune isn’t easy. If you are searching for fast, but affordable, hosting, WP TurboHost offers new technology that hosts unlimited WordPress... [...]

Google Ads is a powerful advertising platform that allows businesses to target specific audiences with highly relevant ads based on search queries and user behavior. It offers flexible budgeting options and measurable results, making it a cost-effective way to drive traffic and conversions. Search Engine Land has published ‘A guide to ad variations in Google Ads’. Tim Jensen “Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For... [...]

Checking competitor website traffic helps you gauge market trends and benchmark your performance, providing insights into their strategies and audience engagement. This information can inform your own marketing tactics, helping you to identify opportunities and refine your approach for better results. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 15 ways to check your competitor’s website traffic. He says, “You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations:... [...]

Understanding psychology in marketing is crucial for influencing consumer behavior and creating compelling, persuasive campaigns. It helps marketers craft messages that resonate on an emotional level, driving engagement and building brand loyalty. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Psychological Trick Every Marketer Needs To Master Communication’. The video covers the following: Complex discussions consist of practical and emotional dialogues. Summary:... [...]

B2B marketing focuses on promoting products or services to other businesses, emphasizing building long-term relationships and demonstrating ROI. It often involves personalized communication, leveraging industry expertise to address specific business needs and challenges. HubSpot contributor Allie Decker has published ‘The Ultimate Guide to B2B Marketing in 2024′. She says, “The purpose of B2B marketing is to make other businesses familiar with your brand name, show the value of your product or service, and convert them into customers. HubSpot is an example of a company that engages... [...]

Your brand is worth more than you might imagine. It’s the power source behind every image, video, and message you create. And if your audience encounters off-brand imagery and messaging along the customer journey, your brand loses its revenue-driving power. MarketingProfs is hosting a webinar ‘From Logo to Legacy: How to Create and Amplify a Successful Brand Identity’ on Thursday, June 13, 2024, at 2:00 pm ET. The MarketingProfs team says, “In fact, most people don’t make a purchase until they’ve interacted with your brand at least a few times. That’s because... [...]

AI is revolutionizing marketing by enabling data-driven decision-making and personalized customer experiences at scale. It enhances targeting precision, automates routine tasks, and provides deep insights through predictive analytics. HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The AI App Doing $6M With 1 Employee’. It covers the following: Reddit trend leads to $6M ARR beauty app for men Male nail care influencers Sam upstages Shaan’s beauty score Spin-off businesses: Med Spas Aging influencers and modern male grooming... [...]