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Tuesday, October 20, 2020

Archive for the 'Digital Marketing Strategies' Category

Business.com Shares 10 Ways to Adapt Your Marketing Plan During the Pandemic

A strong marketing plan can help you to create a strategy for how you will communicate with your target audience and influence them to buy your products or services. Business.com contributor Skye Schooley has shared 10 ways to adapt your marketing plan during the pandemic. Schooley says, “We spoke with small business owners and marketing experts to help you determine the top 10 ways to modify your marketing strategy and reach your audience during the current economic upheaval. 1. Emphasize the true relevance of your product or service. As consumer needs change, the relevance of your product... [...]

What’s new in digital marketing – August 2020 [Podcast]

Vertical Leap’s Marie Sinclair has published a new podcast episode ‘What’s new in digital marketing – August 2020’. Sinclair says, “In this week’s episode, we’re jointed by guest panel speakers Ben Jayston and Stuart Clark, both SEO Specialists at Vertical Leap and Matt McCullough, who specialises in PPC. We discuss: AI news: Elon Musk’s predictions and what this means for digital marketing Lead form extensions in Google Ads The new version of Bing Webmaster Tools If you’d like to speak to us about anything covered in the podcast, don’t hesitate to get in... [...]

Two Ways to Strengthen Your Marketing

A well-defined marketing strategy can help you to grow your sales and strengthen the business. By adding the element of personalization to it, you can continue to win more and more customers. Business 2 Community contributor Germina Paola has shared two useful strategies to improve your marketing strategy. Paola says, “We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses,... [...]

Three Ways to Deal with Coronavirus Impact on Marketing

The COVID-19 pandemic has adversely affected everything around the world and digital marketing is not an exception. Search Engine Watch contributor Birbahadur Kathayat has published an article highlighting the impact of this pandemic on digital marketing and three ways to deal with it. Kathayat says, “Coronavirus lockdown has halted many business processes starting from manufacturing, supply chain to logistics, and marketing.   Some businesses have closed or paused their digital marketing activities temporarily, citing the health concerns of their employees. If you are on... [...]

ReadWrite’s Eight Digital Marketing Strategies for Startup Businesses

ReadWrite contributor Sahim Alom has shared eight digital marketing strategies for startup businesses. Alom says, “How is your company’s site relevant to the needs of the consumers. The site must be easy to use, easy to navigate, and relevant to the consumer’s needs. The best way to achieve this is to customize the design of the site. You can do this by using the navigation tools provided by the search engines. Startup Businesses To make it look more professional, you can hire a professional designer to look over your site. You will be sure that the website will have an attractive design,... [...]

‘The Role of Marketing in the All-Digital World’ Webinar July 14 [Webinar]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

‘The Role of Marketing in the All-Digital World’ Webinar July 14 [Webinar]

With the changing times and situation around the world, the ways in which marketing is done are also changing. Due to the COVID-19 pandemic, many more things are turning digital. Martech Today is hosting this webinar ‘The Role of Marketing in the All-Digital World’ on Tuesday, July 14, 2020 at 1.00 pm EDT. The Martech Today team says, “Marketers exist to create demand and that is not easy in the current situation. As many tactics, channels and budgets are all changing, many of us are facing the greatest challenge of our careers. Especially for small and growing businesses, marketing is... [...]

Digital Experience in 2020 [Guide]

Magnolia has published a new guide entitled ‘Digital Experience in 2020’ to help you improve your marketing performance. The Magnolia team says, “We’ve just entered a new decade, but is your digital experience stuck in the past? To build a 2020-ready digital strategy, your customer experience must go beyond websites and mobile applications. Easy to say, but why is it so hard to accomplish? Let’s find out. Download this free guide with insights on: Why the traditional approach to digital experience is a broken model How truly valuable content always wins What cutting-edge... [...]

‘How to Optimize Your Marketing Strategy in Times of Change’ Webinar June 11 [Webinar]

During this challenging time, you need to come out with new marketing strategies to meet the demands of your audience. By creating an empathetic strategy, you can influence and convince your prospects to become your customer. Falcon.io is hosting a webinar ‘How to Optimize Your Marketing Strategy in Times of Change’ on Thursday, June 11, 2020 at 1.00 am ET. The Falcon says, “Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet... [...]

Internationalizing Your Marketing ft. Alessio Pieroni of Mindvalley [Podcast]

You can increase your business revenue by expanding your presence in multiple countries. For creating your presence in new environments you need to understand the mindset of the people who live their and their needs. IMPACT contributor Kathleen Booth has published a new podcast episode ‘Internationalizing your marketing ft. Alessio Pieroni of Mindvalley’ to help you expand your business. Booth says, “This week on The Inbound Success Podcast, Mindvalley head of marketing Alessio Pieroni talks about the company’s internationalizing strategy, and how entering new... [...]