Social Media Examiner has published ‘A Quick Guide to YouTube Advertising for Beginners’ to help you make the most of your YouTube advertising campaigns.Lisa D. Jenkins says, “Do you want to use YouTube to advertise your products or services? Looking for a quick beginner’s guide to YouTube ads?In this article, you’ll learn how to quickly set up and connect a YouTube channel and Google Ads Manager account to run ads for your business on YouTube.#1: Set Up Your YouTube ChannelWhether you want to market your business or dive into the world of YouTube ads to earn like the... [...]

A good content marketing strategy requires a great plan. With a combination of different content formats, you can make your content marketing plan work.Content Marketing Institute contributor Jodi Harris has published an article highlighting three strategic pillars behind great content marketing strategies.She says, “There’s no quick or easy shortcut for achieving success with content. But there is a reliable process that, according to CMI’s 2021 Benchmarks, Budgets, and Trends research, 60% of the most successful B2B marketers have a documented content marketing strategy. That strategy... [...]

Your SEO strategy needs the right set of tools. By choosing the ones that help you boost your search engine optimization process, you can take your business to new heights.Search Engine Journal contributor Roger Montti has shared five top SEO tools for you.He says, “Google offers a constantly updated suite of tools that are useful for SEO.These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better.Here are Google’s top five SEO tools.1. LighthouseLighthouse is a web page... [...]

A  strong SEO strategy helps you create an equally strong base for your business. By picking up the right niche, you can give a good start to your business.Neil Patel has published a new video ’10 Most Profitable SEO Niches to Start an Online Business’ to help you learn about some of the most profitable SEO niches.He says, “A lot of niches suck because they’re too competitive and they’re not profitable. Today I’m going to break down the 10 most profitable SEO niches to start a online business in. Sometimes you need to find a customer first, not a product.... [...]

MOZ has published the latest Whiteboard Friday video ‘How to Use STAT to Find SEO Opportunities at Scale’ featuring Cyrus Shepard.The MOZ team says, “You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that.”MOZ [...]

Quality links help you grow your website rankings and get more website traffic. With high-level link building tactics, you can get targeted traffic to chosen web pages.MOZ contributor Garrett French has published ‘The Guide to Targeted-Impact Link Building’ to help you venture on targeted-impact link building.He says, “Preparing a link building campaign often involves helping the client refine their goals in order to be able to effectively measure the campaign. The first step is typically level-setting based on what we can learn from available data.Comparing link metrics against... [...]

Today, every part of an organization from marketing to business analysts to customer support needs fast access to customer data to create effective experiences. Making smarter, more valuable data-driven decisions starts with embracing data democratization.Content Marketing Institute is hosting a webinar ‘Data Democratization: Unlocking Data to Deliver Optimal Customer Experiences’ on Wednesday, September 15, 2021, at 2.00 pm ET.The CMI team says, “Join experts from Acquia and Bounteous as they demonstrate how granting marketers access to the data they need will empower them... [...]

Finding the right niche is one of the most important things to do before you start developing your business. Your skills should fit into the are for which they are suitable.Ahrefs contributor Joshua Hardwick has shared seven niche market examples to help you identify right niche for your business.He says, “If you’re trying to think of a winning idea for a product, service, or website, it’s tempting to think big. But this isn’t always the best way forward because popular markets tend to have a high barrier to entry.That means you’ll often need lots of money and resources to compete... [...]

The Mosh Bari team is releasing new Pinnakle app. Its job is to connect you with free traffic being given away by a new social media platform.The platform, being new, is doing everything it can to build up its membership so that it can start charging advertisers to place ads on the site.But in this startup phase, which Bari’s research indicates will last through 12/2022, you can present your marketing messages to its members without cost.You can send the traffic you generate to any link you choose. You don’t have to have a website; send your traffic to an affiliate offer.The net... [...]

Marketing Week has made available the replay of a webinar ‘Avoid Epic Webinar Fails: 5 Tips for Better Presentations’.The MW team says, “Watch now to discover these critical components of a rock-solid webinar:Learn the overlooked aspects of your webinar software to ensure flawless delivery of contentSee how you can set up a professional background appearance from inside your homeIncorporate an approachable demeanor and ‘human’ navigation of unexpected twists and turnsBe open to on-the-fly questions while still reserving audience participation for the end of your presentationLeverage... [...]