A good content marketing strategy requires a great plan. With a combination of different content formats, you can make your content marketing plan work.

Content Marketing Institute contributor Jodi Harris has published an article highlighting three strategic pillars behind great content marketing strategies.

She says, “There’s no quick or easy shortcut for achieving success with content. But there is a reliable process that, according to CMI’s 2021 Benchmarks, Budgets, and Trends research, 60% of the most successful B2B marketers have a documented content marketing strategy. That strategy should center on three key pillars:

  • Why – the marketing and business goals to achieve and the reason to create content as opposed to other marketing techniques
  • Who – the audience to serve through your efforts, who they are, what they need, and what path they follow in their customer journey
  • How – the unique brand mission or story, what sets your content apart from anything else your audience might choose to engage with and act on

A thoughtfully conceived and thoroughly considered strategy will supply the power your content conversations need to shine.”

The 3 Strategic Pillars Behind Every Winning Content Strategy

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