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Wednesday, May 18, 2022

Archive for the 'A/B Testing Tools' Category

Your Guide to Google Optimize A/B Testing

A/B testing is a user experience research methodology. It consists of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. SeedProd contributor Stacey Corrin has published a step-by-step guide to running Google Optimize A/B testing. She says, “Do you want to test and optimize elements on your website or landing pages? With A/B testing, you can experiment with different website elements to see which variations lead to the best conversion rates. But the... [...]

Avoid Epic Webinar Fails: 5 Tips for Better Presentations [Webinar Replay]

Marketing Week has made available the replay of a webinar ‘Avoid Epic Webinar Fails: 5 Tips for Better Presentations’. The MW team says, “Watch now to discover these critical components of a rock-solid webinar: Learn the overlooked aspects of your webinar software to ensure flawless delivery of content See how you can set up a professional background appearance from inside your home Incorporate an approachable demeanor and ‘human’ navigation of unexpected twists and turns Be open to on-the-fly questions while still reserving audience participation for the end of your presentation Leverage... [...]

13 Tools to Improve A/B Testing

A/B testing or split testing is the practice of comparing two variants of the same web page to different visitors at the same time to find out which page drives more conversions. VWO’s Astha Khandelwal has published an article highlighting 13 A/B testing tools for you business. She says, “Besides VWO, we’ve also listed 12 additional paid and free A/B testing, split URL testing, and multivariate testing tools for you to choose from to improve customer experience, increase conversions, and for overall revenue gains. Let’s take a look: Other 5 popular paid A/B testing tools 1.... [...]