A well-planned sales funnel creates the right base for increasing your online profits. It helps you create a step-by-step process that leas to more sales.ReadWrite contributor Frank Landman has shared an eight step guide to create a sales funnel that helps you to make more sales online.Landman says, “No matter how great your offers are, if you’re not extending those offers to the right people at the right time, your sales will remain flat. A well-structured sales funnel will deliver these offers correctly. If you’ve tried everything else but you’re still struggling with sales, your... [...]

With its rising customer base Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out millions in multiple ways weather you choose to work on ads or with the influencers.Buffer contributor Alfred Lua has shared a detailed article on how the Instagram algorithm works in 2018.Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.Instagram revealed that there are three main factors that determine what you... [...]

GoDaddy’s Maddy Osman has shared an useful article on connecting a WordPress blog to a CRM (Customer Relationship Management) system. The article offers in-depth information with a step-by-step procedure to connect the two.Osman says, “Before initiating any new points of contact, members of your team can consult your CRM to look at past interactions and determine the appropriate next step.The alternative is manually copying/pasting contact form information sent from your WordPress website to your CRM. This manual process can be fraught with errors and inefficiencies! As a busy business... [...]

Some time ago, James Scholes found a way for beginning online marketers to put together a business that would earn them a living without all the technical and bureaucratic hassles that characterize many online businesses.After some tinkering, he created the Evergreen Wealth Formula. He wanted something anyone could use. He wanted it to be a “set and forget” system, one that is automated, requiring very little maintenance. And he wanted it to be easily scaled up so you can grow your business.This new system was a hit, selling hundreds copies. As time passed, he kept up with marketing... [...]

Keeping your customers happy is the best way to grow your sales. Happy customers spread a positive word about your brand and help you expand your reach.Many a times it becomes difficult to manage customers when they have a bad experience with your product and services.Shopify columnist Sarah Chambers has shared seven ways to handle your customers when they are upset.Chambers says, “There might seem like there is nothing you can do. But great customer service isn’t just about fixing the problem—it’s also about making the customer feel understood and like you’re on their side. Here’s... [...]

Winning at e-commerce requires you to build a multi-fold communication channel that lead your brand to better sales. Blogging is one of such channels that helps you to persuade your customers to make a purchase.Shopify contributor Ana Gotter has shared eight brilliant blogs run by e-commerce stores that are getting great results.Gotter says, “Brands that can attract an audience through education, inspiration, or entertainment can generally benefit from blogging in some form or another.But at the end of the day, you’ll have to carve out a way to blog that works for you, as these... [...]

Customer engagement is the ultimate goal of brands and marketers as it leads to the sales process. Email marketing being one of the oldest form of marketing can do wonders if some kind of innovation is applied to it.Econsultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing.Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification. Here’s more on this, along with a few examples to illustrate it.Attract new subscribersOne of the main... [...]

Content Marketing Institute is hosting a webinar on ‘How to Leverage Email Marketing for Deeper Donor Relationships’ on Wednesday, June 20 at 2.00 pm EDT.The CMI team says, “In 2015, nonprofits sent 2.4 billion emails to 37 million subscribers. Using email marketing, nonprofits can inform supporters and generate donations without taking the focus away from their clients.But how do you grow your list of recipients the right way? And what emails should they be receiving from you? Join Ros Hodgekiss, Customer Success Programs Manager at Campaign Monitor as she discusses how nonprofits... [...]

Econsultancy is hosting a webinar on ‘Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations’ on Wednesday, June 20 at 2.00 am EST.The Econsultancy team says, “Join Wayne St. Amand, CMO, Moira Freeman, Product Marketing Manager and Matt Butterfield, Head of Client Services at Nielsen Visual IQ, as they discuss the constantly changing landscape of digital marketing, analytics and attribution. Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to... [...]

Content Marketing Institute is hosting a webinar on ‘Creating the Ideal Customer Experience for Travel and Hospitality’ on Wednesday, June 20 at 2.00 pm EDT.The CMI team says, “Direct spending in the travel industry averaged $2.8 billion per day in 2017, generating a total of $2.4 trillion in economic output, according to research by the U.S. Travel Association. The industry is massive, but highly competitive. So to help captivate travelers, increase loyalty, and give reservations a boost, brands are continuously building up their email marketing strategies.The most successful... [...]