Entrepreneur contributor Karl Wirth has highlighted the impact of European Union’s General Data Protection Regulation (GDPR) law on  personalization and privacy.Talking about the GDPR’s impact on personalization, Wirth says, “GDPR is an EU law that took effect on May 25th this year. It gives EU citizens more control over their data, allowing them to consent to what information about them is collected and how it is used. It gives them the power to demand their data not to be tracked or even deleted altogether. Significantly, the law applies to every company in the world that interacts... [...]

The Entrepreneur magazine team has published a video featuring Gabrielle Martinez on ‘This Marketing Maven Makes Connections Through Creative Experiences’.Ximena N. Larkin says, “In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA.Martinez talks about how she works particularly well with bringing together the logistics of designing an event, with creating resonant messaging. Her past work includes designing an event for the White House, where... [...]

Continuous research and experimentation can help you the way you are marketing your products and services. Observing how your co-marketers are implementing different strategies can also help you achieve marketing success.Forbes contributor Steve Olenski has shared four tips to help marketers improve their video marketing performance.Olenski says, “Here are four tips to help CMOs successfully leverage the power of video marketing.1. Determine what video platform is best aligned with your goals.You can’t expect to net amazing results simply by uploading video content and randomly publishing... [...]

Entrepreneur magazine team has published a video featuring Taylor Wright on ‘How to Create Emotional Content That Engages and Resonates With Your Audience’.Dave Meltzer says, “Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright’s ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos and much more.Wright’s... [...]

Digitization of your strategy is quite important when it comes to taking out your products and services to the world. It helps your business to reach out new horizons.Business 2 Community contributor Dave Sutton has shared five strategies to digitize your strategy.Sutton says, “The first step to digitizing your Strategy is to examine the weak areas of your organization’s existing strategies to figure out what you need to change. A few weeks ago, we explored 6 digital strategy pitfalls to avoid, to help you recognize why so many digital strategies are failing. This week, however, we’re... [...]

Contently’s Joe Lazauskas has posted a video titled ‘How to create content your audience actually cares about’.Lazauskas  says, “A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors to learn what your audience wants from you. All marketers should figure this out before they create content that’s new, expensive, and potentially off the mark.In the second episode of our new Content Marketing Minute series, I reveal the content strategy secrets to building strong relationships with... [...]

Content reaches your prospects and customers in multiple formats. And as we know for each person the format that appeals can vary. So the best way is to publicize your content in different formats.Content Marketing Institute columnist Mike Murray has shared nine content marketing formats that can help you achieve success in content marketing.Murray says, “Does your online content have an expiration date?Is it only good for 30 days? A year? Two years?Thanks to search engines – whether you like it or not – your content is evergreen.But while your content’s always discoverable technically,... [...]

Instagram is launching IGTV, a video app that will allow businesses to share longer vertical video on Instagram for getting closer to more audience and to get discovered by new people.The IGTV team says, “Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love. We are re-envisioning mobile video with a new standalone surface that features longer videos and easy discoverability through channels, all in a vertical format that sits upright, in the palm of your hand.We’re evolving with the times; these... [...]

The recently announced SnapMailPro is a combination of innovative email software and a technical support team.For an investment of $1, you can have a 2 week trial of this package to see if it works for you.The software lets you do A-B testing of your copy for emails, opt-in pages and squeeze pages.It supports auttoresponder email sequences for people who opt in to your lists. And it lets you segment your list and tag your creative content.But they not only are they offering innovative email software; they will do the work to get the software ready to use in your business and then actually run... [...]

Video has proved to be an ultimate tool to help brands extend their reach and convert more customers. A carefully planned video also helps the brand to make more people aware about it. Today YouTube is the ultimate source to host the video and make a brand successful.HubSpot’s Amanda Zantal-Wiener has reported that there are chances of Facebook and Instagram (IGTV) getting deeper into the game of video.Amanda says, “Video is, unquestionably, one of the most popular forms of content consumption online today. In January, when Facebook announced a major algorithm change to shift focus... [...]