Video has proved to be an ultimate tool to help brands extend their reach and convert more customers. A carefully planned video also helps the brand to make more people aware about it. Today YouTube is the ultimate source to host the video and make a brand successful.

HubSpot’s Amanda Zantal-Wiener has reported that there are chances of Facebook and Instagram (IGTV) getting deeper into the game of video.

Amanda says, “Video is, unquestionably, one of the most popular forms of content consumption online today. In January, when Facebook announced a major algorithm change to shift focus to content from friends and family, it stated that live video, specifically, receives 6X the engagement as pre-recorded video — which could explain this new emphasis on real-time interaction with creators. More engagement tends to lead toward more time spent on the site, which is good news for Facebook.

But many questions arise from these latest features — for Facebook and Instagram alike — in regards to their respective endgames, the benefits to creators, and the possibility of new problems as a result.

Facebook and Instagram Are the New TV

The Question of YouTube

The emphasis on video makes sense for both Facebook and Instagram, given the aforementioned statistics about live video, for instance. But it’s also a reflection of evolving user behavior.

In 2019, Zenith predicts, internet use will outpace time spent watching TV worldwide — by about 0.27%. And while that might seem like a trivial difference, it happened fairly quickly”.

Careful, YouTube: Facebook and Instagram Might Be Coming for You

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