Four ways to enhance your video marketing performance
Continuous research and experimentation can help you the way you are marketing your products and services. Observing how your co-marketers are implementing different strategies can also help you achieve marketing success.
Forbes contributor Steve Olenski has shared four tips to help marketers improve their video marketing performance.
Olenski says, “Here are four tips to help CMOs successfully leverage the power of video marketing.
1. Determine what video platform is best aligned with your goals.
You can’t expect to net amazing results simply by uploading video content and randomly publishing it across different channels. You need to find platforms that are best aligned with your goals. If you’re simply looking to give your audience an inside look at your operations or to build relationships with key members of your team, then Instagram and Facebook live streaming is both convenient and effective.
If you’re an online clothing website, for example, and want to highlight new arrivals, then growing a YouTube channel full of targeted subscribers will give you an audience to market to on a regular basis.
“Finding the most effective video platform for your particular business and focusing all of your effort into amplifying that presence is key. For us, instructional how-to videos are more effective that live-broadcasting, making YouTube the platform with the most potential. With YouTube, you can also benefit from organic traffic when you include it with your SEO strategy,” explains Peek’s Floor Co.’s VP of sales and marketing, John C. Stacy”.
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