Content marketing has rose quickly in past few years and is marketers’ favorite tactics at the moment. Research too suggests that content marketing helps brands enhance.CMI columnist Jolia McCoy has shared nine statistics that prove that content marketing performs really well.McCoy says, “For some excellent proof, let these nine statistics do the rest of the talking. They really do speak for themselves. Prepare to persuade.1. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.Paid search has been touted as the be-all, end-all... [...]

Pat Flanagan and Brad Gosse have just released their new “done for you” service, a complete done-for-you WordPress viral “clickbait” website, including 10 graphic “tips” slideshows in the niche of your choice (choose one of 10 popular niche websites). Plus, your website is:■ A customized blog design,■ Complete with trending pages,■ Taboola-ready,■ Filled with additional features; see the sales page for full description.If one site isn’t enough for your business empire you can upgrade to sets of 2, 3, 5, or all the remaining 9 viral slideshow... [...]

Blogging is one of the most useful tools for marketing for more than fifteen years. Your blog works as a link with your prospects and customers and keeps them abreast of what you are offering.Content Marketing Institute columnist Robert Katai has shared 12 types of great visual contents to use in blog posts.Katai says, “Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.1. Data-driven visualsTo be a well-known leader in your industry, start creating data-driven... [...]

Agile marketing is an organizational effectiveness strategy that drives growth through focusing team efforts on those elements that deliver value to the end-customer.To help marketers understand and implement agile marketing in their strategies, Econsultancy columnist Jeff Rajeck has shared four things about it.Rajeck says, “gile marketing certainly fits the bill of a new and different approach. With its own terms, habits, and outcomes, agile could potentially completely change how you and your company manages its marketing.But the problem with agile marketing is that while it sounds good... [...]

Creativity and continuity are the two things that content marketers should have for achieving content marketing success.Econsultancy columnist Jeff Rajeck has shared ways to overcome four content marketing challenges.Rajeck says, “What challenges are content marketers facing these days and what did our roundtable experts say about how to overcome them?1) Keeping content freshThe biggest challenge raised by nearly everyone was that content marketers find it difficult to keep producing high-quality, relevant content on a consistent basis. They indicated that best practice guides and... [...]

The MOZ team has published a video titled ‘How Links in Headers, Footers, Content, and Navigation Can Impact SEO’ featuring Rand Fishkin sharing some important tips to improve SEO.MOZ team says, “Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure”.How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard FridayMOZ [...]

Influencer marketing is one of the key drivers on the social media today. It is also seen as one of the most cost-effective ways to start of off your marketing process.Entrepreneur columnist Joel Contartese has shared five things that marketers should know about the influencer marketing.Contartese says, “I’ve worked with countless clients on influencer marketing programs, in the process managing over $10 million. Along the way, I’ve learned that the most successful influencer marketing campaigns have elements in common. Here is my advice to brands and to marketers as they consider... [...]

The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’.Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. You’ll also learn great things like:Everette’s journey until now and how he got to be the VP of Marketing for SkurtWhere marketers can go to stay on top of their game and keep their skills sharpThe philosophy of... [...]

In content marketing quality is the topmost priority that marketer should have. Original and fresh content can help your sites indexed well and get more visitors.An Orbit Media infographic shared by HubSpot shares ten ways to measure the effectiveness of the content.Barry Feldman says, “Last year, Orbit Media’s annual blogger research indicated that less than 32% of bloggers always check their analytics. If that number seems low to you, it’s actually a up a few notches from years prior.Not good.Content marketing metrics-phobia? Is that an actual thing?It must be. But here’s... [...]

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. It helps website owners facilitate offer a private browsing facility to the visitors.To help webmasters deal with SSL in an effective manner, HubSpot has published a beginner’s guide to SSL.Jefferey Vocell says, “Google is getting ready to release a new version of their popular Chrome browser, version 62, which will begin to indicate that a page is not secure if it contains a form, but does not have SSL-enabled. Chrome has approximately 47% browser market share, so when this... [...]