Agile marketing: four things to know
Agile marketing is an organizational effectiveness strategy that drives growth through focusing team efforts on those elements that deliver value to the end-customer.
To help marketers understand and implement agile marketing in their strategies, Econsultancy columnist Jeff Rajeck has shared four things about it.
Rajeck says, “gile marketing certainly fits the bill of a new and different approach. With its own terms, habits, and outcomes, agile could potentially completely change how you and your company manages its marketing.
But the problem with agile marketing is that while it sounds good in theory, it’s difficult to get good information about how well agile works in practice, for marketing departments specifically.
To shed some ‘real world’ light on the topic, Econsultancy recently invited a number of senior client-side marketers to discuss Agile Marketing at our recent Digital Cream Sydney. At a table led by agile marketing expert Mariella Villa, senior marketing leader at ANZ, a few key points emerged which will help you on your way to making an informed decision about agile marketing for your team.
Here are the key points from the discussion.
1) Agile works for marketing
Many attendees on the day had heard of agile, but typically associated it with software development or other large-scale project management”.
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