Now you can start selling your digital products in a matter of minutes.Whether you sell eBooks, software, membership, online courses, graphics, or any other information product, the new WP DigiPro plugin (being announced today) can set up your online sales process in just minutes.There are just 3 simple steps to place your products online using WP DigiPro.You can even build your own “Digital Product Empire” without having to create products of your own.If you have been struggling to sell your own digital products, this new software may be a lifesaver for you. It allows you to run... [...]

Influencer marketing is also being practiced into B2B marketing today. Since it has become one of the most affordable means of reaching out a huge audience, it is adopted everywhere.Econsultancy writer Maz Nadjm has shared five steps to build successful B2B influencer marketing.Nadjm says, “While engaging with influencers may seem like a daunting task, the following five steps can help you get started, regardless of what your budget is:1. Build the story you want to tellTo leverage the power of your influencers, the first thing you need to do is to build your own values and messages.... [...]

Econsultancy’s Ben Davis has published excerpts from an interview with Josh Carty on ‘keyword classificationscale using machine learning’.Davis says, “I recently covered LoveTheSales.com and its use of AI for product categorisation. Off the back of this, performance marketing agency iProspect got in touch to tell me about their work with keyword categorisation.I asked a few questions of Owned Media Executive Josh Carty, to find out more.Before we get stuck in, a reminder that this year’s Festival of Marketing features one stage (of 12) dedicated to AI in marketing... [...]

Forrester’s recently held ‘The four essentials now to rock the 2017 holiday season’ webinar’s replay is available now.The Forrester team says, “The rise of the empowered customer means holiday shoppers who are always connected and deal-savvy. You’ve been prepping for months to win their business during holiday crunch time. Forrester and Bizrate Insights bring you four essential areas to make sure your bases are covered: preparing marketing that’s efficient and effective, optimizing mobile for consumers’ moments of need, delivering flawless omnichannel fulfillment,... [...]

Walmart and Google have recently announced a voice-assisted commerce partnership that will result into voice-assisted shopping and free expedited delivery.Talking about the partnership, Forrester’s Principal Analyst Brendan Witcher says, “This partnership pits the two giants of offline and online commerce, Walmart and Amazon respectively, squarely against each other. According to my colleague, Forrester VP and Principal Analyst James McQuivey, Amazon should keep on doing exactly what it’s doing. As he puts it, “It gives Amazon validation that the strategy is the one that everyone... [...]

Forrester is hosting a webinar on ‘Assessing The Real Potential Of AI For Marketing’ on Tuesday, October 3 at 11.00 am ET. The webinar attendees will learn how to use Artificial Intelligence for building effective marketing strategies.The Forrester team says, “In this webinar, Forrester defines what is (and isn’t) AI for marketing and outlines a game plan for marketers to help demystify AI-powered marketing technologies.Key takeaways:Define what AI for marketing is and is not.Distinguish myth from reality to assess AI-powered technologies and how they can address specific... [...]

Forrester is hosting a webinar on ‘The Forrester Wave: Social Advertising Technology, Q3 2017’ on Wednesday, September 27 at 11.00 am ET.The Forrester team says, “Forrester conducted an evaluation of the social advertising technology market. This webinar takes an in-depth look at the evolution of the space since Forrester’s previous evaluation in 2013. The webinar also reviews key features and differentiators among the Leaders, Strong Performers, and Contenders from the evaluation.Key takeaways:Learn how the social ad tech landscape continues to evolve.Understand the... [...]

Forrester is hosting a webinar on ‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ on Tuesday, October 24 at 11.00 am ET.The Forrester team says, “Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate how companies like Marks & Spencer, Shinola, and Target have navigated this tricky terrain to build a values-based strategy that wins consumers’ hearts and wallets.Key takeaways:Create meaningful experiences that engage consumers with... [...]

Kissmetrics is hosting a webinar on ‘How to identify your highest impact growth opportunities’ on Thursday, September 7 at 10.00 pm PT.The Kissmetrics team says, “Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.In this webinar, Sean Ellis and Brian Kelly will be showing you how to:Find you North Star Metric, which will help you increase true value to your customersIdentify your greatest opportunities for sustainable growthSet up a growth process... [...]

BrightEdge has published a new report which states that mobile accounts for 57% traffic now.The BrightEdge team says, “BrightEdge research confirms the powerful and continuing trend towards mobile, with mobile and tablet searches representing 57% of all search traffic. The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.This exclusive research report details the ways in which this trend will affect the industry and how astute marketers can position their brands... [...]