James McQuivey says, “It’s the age of the customer and only the leaders who know how to lead their organizations to increased customer obsession will be able to keep up with hyperadoptive consumers. Those consumers already expect to get what they want, when, where, and how they want it. The only question will be who will give it to them? Will it be you?It’s a question I asked today on stage at Forrester’s Marketing Europe leadership forum in London. I shared with them an overview of my recent report, “Leadership in the Age of the Customer,” a months-long project... [...]

Patricio Robles says, “Measurement is top of mind for marketers and the organizations they serve, but it’s rarely a cut-and-dry matter.That’s particularly true for healthcare marketers.According to the Society for Healthcare Strategy and Marketing Development (SHSMD), there are a number of reasons for this.One is that historically, executives at healthcare organizations have considered marketing to be a cost center and not a profit center.Another is that in healthcare, marketing has a narrower purview and marketers are disconnected from strategy and product management.But... [...]

Ginny Marvin says, “The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program.Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, Index Exchange, Integral Ad Science, Interpublic Group, MediaMath, Moat, ndp, News Corp, Omnicom Group, OpenX, Publicis Worldwide, RhythmOne, Rocket Fuel,... [...]

Corey Wainwright says, “One of my favorite things about working remotely — which I do a few times a month — is the freedom to get comfortable. When I work from home, I’m usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. (Sound familiar to anyone?)While most offices have a few full-time remote workers — and probably a few that operate like I do — the idea of more remote employees may be one companies need to get used to.Why is remote work becoming such a big deal?... [...]

Matt Sweetwood says, “LinkedIn is the most widely used business networking site on the planet with more than 433 million worldwide users, including 128 million in the United States. The platform was launched on May 5, 2003 in the living room of co-founder, Reid Hoffman. By the end of its first month it had 4,500 users. Today, LinkedIn reaches more than 200 countries, adds more than two users per second, has 100 million unique visitors a month and 57 percent of companies hire from LinkedIn in the U.S.LinkedIn is a platform for businesses and organizations to find suppliers, customers, investors,... [...]

Entrepreneur team says, “The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.1. Is My Content Error Free?Trustworthiness is a major factor when it comes to a page’s ranking with Google. Boosting a company’s... [...]

Regina Love says, “After 35 years in the industry, Chinese Laundry, a privately held women’s footwear company, continues to expand its influence season after season.During Internet Retailer Conference Exhibition (IRCE) 2015, MarketingSherpa’s Courtney Eckerle spoke at the MarketingSherpa Media Center with Scott Cohn, Vice President of Ecommerce, Chinese Laundry.Scott spoke about how marketers tend to establish processes or utilize platforms that work for specific projects or campaigns, but don’t always think about how it affects our customers.“The biggest challenge we had is that... [...]

Tamar Weinberg says, “The age of social media has brought about a new dynamic in customer communications: The concept of “real time” has made companies more accountable to their customers.The application of the concept goes beyond generic customer service, however. In fact, if anything, companies and brands should see the importance of taking it a step further… into the realm of marketing.Brands today have a huge opportunity to use real-time marketing to enhance personalization and reach, especially in addressing the continually changing customer expectations. Companies... [...]

Here’s a new strategy for Amazon affiliates. If you get an early warning about what is going to be a hot product on Amazon, you can be the first to advertise that product. And that should give you an advantage in the search engines and in sales.How can you find out about products that have just been launched or are about to be launched to be launched? Gaz Cooper has just announced Azon Early Bird, training that ashows how to search Amazon’s database to find the up and coming products.Cooper makes his living as an Amazon affiliate, and realized how important the early start was to... [...]

Christi Olson says, “If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can reinvigorate your online marketing strategy and prepare your business for an undeniable shift in the search space. Structured data feeds are the silent drivers behind a new search experience centered around more conversational, localized and personalized search engagements.Engines are moving away from the “traditional” customer journey, where users search for a keyword, sort through text PPC search results and click onto a new website.... [...]