Lilly Varon says, “The answer: In the markets included in our latest Asia Pacific Online Retail Forecast— China, Japan, South Korea, India, and Australia — total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market that Forrester forecasts across the globe combined. In our latest report, Asia Pacific Online Retail Forecast 2015 To 2020, (subscription required) we look at the growth in these markets over the next five years and some of the key trends shaping... [...]

Lindsay Kolowich says, “Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don’t have much bandwidth.But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500%... [...]

Jack Simpson says, “The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. In this post I’m going to cover the top three challenges that marketers face when it comes to working with influencers, and how you can overcome... [...]

Ronell Smith says, “In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.Months later, I interviewed the owner of the lure company everyone was copying. His comments were eye-opening and accurate.“I don’t get it,” he said, referring to the competition. “I sell one million lures for $25. They sell 10 to 15... [...]

Jay Baer says, “Haters are the early warning detection system for your business, much like a canary in a coal mine. Haters are not the problem … ignoring them is.In fact, haters are your most important customers because when they complain, they provide free market research about what you can improve and how you can use content marketing to prevent future complaints.The real problem for your business isn’t the haters; it is the people who have a poor experience but are not passionate enough about you and your company to take the time to say something about it. They are the “meh”... [...]

Greg Sterling says, “According to SimilarWeb’s State of Mobile Web US 2015 report, roughly 56 percent of consumer traffic to the leading US websites is now from mobile devices. Mobile traffic in Q4 was roughly 49 percent, on average, for these top sites.The report is based on the company’s analysis of the top 10,000 US websites in 24 categories. It does not include app usage. The following are the top 10 mobile traffic site categories, with the top five are receiving at least 60 percent of their traffic from mobile devices.Beauty and FitnessHome and GardenHealthPets and AnimalsPeople... [...]

Corey Wainwright says, “It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that one of the most common questions we get is around crafting titles.Download this free report to get even more data-backed tips on writing catchy titles and headlines.How long should my headline be? What words should I use? What words should I avoid? Should I optimize it for search... [...]

Luke Richards says, “The start of the year is a good time to dig into social trends.As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.This month it is the social arm of the compendium that boasts some of the stand-out insights.This is in no small part thanks to two major reports from We Are Social and Internet World Stats.I thought I would take this opportunity to dig into the Latin American social data.After all, it is a huge and still-growing market, as well as being one... [...]

Ayaz Nanji says, “B2B marketers say whitepapers and LinkedIn are the most effective digital content and social media tactics for generating leads, according to a recent report from DemandWave.The report was based on data from a survey conducted in November 2015 of 284 B2B marketers in the United States; respondents came from a wide range of industries, and half work for companies with more than 200 employees.Some 61% of respondents say whitepapers drive leads for their business, the most of any content type.Webinars are a close second (59% say they drive leads), followed by case studies... [...]

Jana Barrett says, “Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even thousands of downloads when properly leveraged.Here’s a comprehensive guide on making an early dent with your mobile marketing plan.1. Know your audienceIf you haven’t identified your core audience, you’ll never hit your sales target. First figure... [...]