Bryan Robinson says, “Click here. Ohhh go on…Wait, don’t leave.Do you struggle to get people to click on your call-to-action?Whether it’s to sign up for your newsletter, download an e-book, register for an account, or buy your products, it’s quite a task convincing people to click on that all important button, but it’s not an impossible one.Take a look at these four steps on how to create a highly converting CTA.1. Choose the Right ColorThere’s a lot of debate surrounding color choices and how this can have an influence on purchasing decisions.Ultimately... [...]

Gene Hammett says, “Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements. Michael Stelzner, founder of Social Media Examiner, published the “Social Media Marketing Industry Report 2015” last year. This survey analyzed about 3,700 marketers across many different sized companies doing marketing through social media. Much of the... [...]

Michael Gerard says, “Finding and sharing content with your audience is a great way to engage with them. It also a great way to establish thought leadership, so that when they’re ready to make a purchase you’ll be one of the first ones they’ll turn to.That entire process of finding and sharing relevant content is known as content curation, something the best content marketers do regularly; in fact, on average, 25% of their content is curated content.A key component of content curation is identifying the ideal topics to curate that will most engage your audience and support... [...]

DMD team says, “Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it?Contently partnered with Adweek and surveyed 745 marketers to find out.In this free report, “How Much of Your Content Marketing Is Effective?,” Contently uses the results from their original study to investigate how marketers measure success and track what resources they allocate for content creation and to take a look at marketers’ most significant day-to-day challenges”.How Much Of Your Content Marketing Is Effective?Marketing Land [...]

Andy Beohar says, “Social media is an excellent source for lead prospecting, but as with any marketing strategy, you’ll have to do proper research and planning so you are your maximizing your efforts.Start by looking at the networks that best represent your customer base rather than trying to cast a wide net.For instance, B2B companies may find that the professional focus of LinkedIn’s platform is more effective in generating leads for them than Pinterest.That being said, you should have a presence on as many networks as possible. Just be sure you are putting the most time and resources... [...]

Anna Johansson says, “Building an audience on social media isn’t easy, but keeping one around is even harder. On Twitter, where the posts are short and the interactions are fleeting, this is even more of a challenge. Unfollowing is as simple as clicking a button, and without warning, you may find yourself shedding followers for an action you didn’t know you committed — or worse, something you should have done but omitted.Fortunately, while there are some random departures due to mood swings or accidental actions, most follower departures are clearly motivated and can be understood.... [...]

Ben Potter says, “In the recent Econsultancy/Adobe Quarterly Digital Intelligence briefing, 25% of companies said they placed most emphasis on “making our experience as personalised and relevant as possible” in terms of improving the overall customer experience.And according to some research carried out by my agency, 53% of consumers state it is important that brands offer them a personalised shopping experience. So personalisation is clearly important for both consumers and brands alike. However, delivering a personalised and relevant experience is only possible if you know... [...]

Taylor Tomita says, “The definition of link building has always been the same, but the process of acquiring these links has changed vastly in the recent times, just like many other things have changed over the past few years.Being able to explore an underground park or travel from place to place on the beloved hoverboard scooters are opportunities that have arisen in the last year alone, and among these changing times is the seemingly-endless world of link building in search engine optimization (SEO).Are you still doing the same link building you were doing last year, or the year before... [...]

Matthew Ingram says, “If you’ve been searching on Google’s mobile site, you may have started seeing a selection of news articles from various publishers at the top of the search results, in a carousel that allows you to swipe from one to the other. And in the corner of the “card” for each article you might have noticed a tiny lightning bolt. Welcome to Google’s AMP project.AMP has been in the works for almost a year, and has been in beta mode for a number of months with publishers such as The New York Times, The Washington Post and Vox Media. Now Google is rolling out AMP-modified... [...]

Ginny Marvin says, “Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve.The autotrack library “attempts to leverage as many Google Analytics features as possible while requiring minimal manual implementation. It gives developers a foundation for tracking data relevant to today’s modern web,” explains Philip Walton, developer programs engineer at Google in the blog post announcing the launch.Autotrack offers a collection of... [...]