Momchil Kyurkchiev says, “Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience.By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc.With these obstacles (especially the limited, in-demand attention of most users), it can be difficult to figure out if your efforts aren’t enticing enough, or you’re overbearing and driving audiences awa“.Treat mobile marketing like online dating — but avoid these 5 costly mistakesMashable [...]

Baer says, “85% of social media marketers are missing out on a fantastic opportunity.Th 2015 Social Media Marketing Industry Report, released this week by Social Media Examiner found that usage of Slideshare increases steadily in lock step with with the experience of the social media marketer.In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your... [...]

Patricio Robles says, “If you don’t want your company to be slammed online, just don’t suck. But what if you want to generate positive attention online?For some companies, the answer is simple: rethink how products and services are delivered.Case in point: Chili’s Grill & Bar.Recognizing that photos of food, including its own, are widely shared on social media platforms like Instagram, the American restaurant chain decided to rethink how it serves up its meals“.To capitalize on social media, companies rethink their products and services‘Econsultancy’... [...]

Trevor Klein says, “Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.Today, we’ve got a brand-new roundup of the most recent videos:How to Examine and Analyze SERPs Using New MozBar FeaturesHow to Boost Your Rankings through On-Page OptimizationHow to Check Your Anchor Text Using Open Site ExplorerHow to Do Keyword Research with OSE and the Keyword... [...]

Martin Beck says, “Instagram’s carousel ad unit is being rolled out internationally. The company announced today that on June 1 the feature will be made available in the United Kingdom, Canada, Australia, Germany, France and Brazil.Carousel ads, launched in March for Instagram’s U.S. market, give advertisers the ability to present multiple images for people to swipe through. Instagram has compared the ads to print magazine style ads. Unlike print and organic messages within Instagram, they include the ability to include links within the post.For more information, see Instagram’s... [...]

Karissa Bell says, ”Google just showed off what might be its most promising mobile payments app yet, and it’s not Android Pay.The company will begin testing a new standalone app called “Hands Free” that allows people to make purchases without ever touching their phones or a point of sale terminal, Google’s head of payments Sridhar Ramaswamy revealed during a session on Android Pay at the company’s I/O conference Thursday.Rather than so-called “tap to pay” NFC payments apps like Android Pay and Apple Pay, Hands Free will let customers complete... [...]

Patricio Robles says, “Thanks to the proliferation of smart phones, mobile has seemingly taken over the web, forcing companies to build mobile-friendly experiences, or else.But that doesn’t mean that the desktop is dead.In fact, according to data released by comScore, despite the rapid rise in mobile usage, desktop usage has remained relatively constant over the past two years. Perhaps surprisingly, as reported by the Wall Street Journal, desktop usage might even be growing.“The key thing to remember is that percentages are not zero-sum,” Tony Haile, chief of analytics... [...]

Greg Wise says, “Familiar with companies that have a noble edge? Sure you are. They’re some of the most successful ecommerce companies out there right now. And their social responsibility is one huge reason they’re raking in the cash.Who’s Buying the Good Will?Millennials, on the whole, are a more socially conscious demographic. This is less evident in the actions of individual consumers and more obvious in the success of socially conscious companies. Companies — ecommerce or traditional brick-and-mortar —have historically done well when participating in charitable causes. Those... [...]

Baer says, “After partnering with hundreds of marketers and PR professionals on their blogger outreach projects with GroupHigh, I noticed an interesting and common blogger outreach pain point.A crucial part of blogger identification for marketing purposes is thinking a step past buyer personas and coming up with “influencer personas.” An influencer persona is an overarching profile and data on the types of bloggers that appeal to your target consumers. This is a great piece of information for everyone on your team to have to ensure that your outreach efforts always are on track.Simple... [...]

Greg Sterling says, “Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads.While not necessarily shocking, this was a big surprise given Android’s market-share dominance. It generated a huge amount of buzz and secondary coverage online. We subsequently obtained a copy of the report from Manjoo“.Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOSMarketing Land [...]