The latest article on HubSpot blog is titled “A Marketer’s Guide to Landing Sweet Press Coverage: Using HARO Like a Hero”.Scott Yates says, “OK, let’s just say that you are in marketing, and you are being asked to work miracles with your marketing efforts. (Probably not a stretch, we’re guessing.)You are already doing the hard, hard, hard work of creating content. You take care of social media every day. Heck, you’re probably even managing an intern or two”.A Marketer’s Guide to Landing Sweet Press Coverage: Using HARO Like a HeroHubSpot [...]

At 10 AM EST, Ryan Stevenson is announcing his new recorded course in successful Amazon affiliate marketing, called Azon Home Study Course.This is a recording of a live class series he recently presented. There are 12 classes, each 2-3 hours long. Along with the class recordings you get 12 e-books that amplify and supplement each recorded webinar.From niche research to site building to flipping the site some day, it’s all in this course.Stevenson also includes 5 WordPress plugins that help you build the type of Amazon affiliate sites he is showing you.Plus, he is including three bonus... [...]

MarketingSherpa team has posted a video recording of the ‘Value Proposition: How to turn a shiny new value proposition into a high-performing page’ webinar.Daniel Burstein says, “In this MarketingSherpa webinar, watch as Daniel Burstein, Director of Editorial Content, and Tony Doty, Associate Director of Optimization, both of MECLABS, discuss how to turn your value proposition into a high-performing landing page.At MarketingSherpa we receive many questions from marketers asking where to go after crafting a value proposition, how to apply that to your marketing efforts online,... [...]

The latest article on ‘Business 2 Community’ is titled “How Do I Get Started With Social Media Marketing?”.Angela Hausman says, “That’s a question I get asked a lot — How do I get started with social media marketing?So, on Friday, I uploaded a new page onto my site called: Marketing Tools to give you both a sequence to get started with social media marketing as well as some of the best tools I’ve found. I’ve also put many of these into a FREE 65-page ebook, although some of the screen shots are a little dated. But, grab the ebook anyway because it gives you great... [...]

The latest article on ‘MarketingProfs’ is titled “Instagram’s Ad-Supported Model: How Can Instagram Succeed?”.Vahe Habeshian says, “Instagram inaugurated its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram’s users on Nov. 1.The launch of advertising on Instagram was met with mixed reactions, probably in part because the ad didn’t feel contextually relevant to the audience viewing it.What’s not in doubt is that by some measures the effort was an overwhelming success: “18 hours after having been shared,... [...]

The latest ‘Econsultancy’ blog post is titled “What are transactional emails and why are they important?”.David Moth says, “In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers”.What are transactional emails... [...]

The latest article on  ‘Marketing Land’ is titled “Holiday Retail Ecommerce Sales Set To Hit $61.8 Billion In 2013 [Report]”.Ginny Marvin says, “This holiday season, the retail sector is on track to rake in $61.8 billion in ecommerce sales, a 15 percent increase over 2012, according to eMarketer’s latest estimates. Sales in November and December will account for 23.5 percent of all US retail ecommerce sales this year, on par with last year’s share.Overall, retail ecommerce sales are expected to hit $262.2 billion for the year, an increase of 16.4 percent from... [...]

Shawn Collins’ latest blog post is titled “Internet Retailer Ranks the Top Affiliate Networks”.Collins Says, “Top Tech 2014, a book published by Internet Retailer that lists the leading vendors to the Top 1000 e-retailers, has ranked the top 10 affiliate networks.Well, the list is mostly networks, though they refer to them as the top “affiliate marketing services providers”.Here are the rankings…Commission JunctionRakuten LinkShareGoogle Affiliate NetworkeBay EnterpriseShareASale”.Internet Retailer Ranks the Top Affiliate NetworksShawn Collins’ Blog [...]

The latest post on ‘Mashable’ is titled “4 Types of Holiday Shoppers and How to Market to Them”.BusinessDaily team says, “Black Friday, Small Business Saturday and Cyber Monday make up some of the biggest shopping days of the holiday season, and retailers everywhere are gearing up for a busy few days of sales. But all holiday shoppers are not created equal: According to a new survey, there are several different shopper “personas,” each with its own budget, spending plans and shopping preferences.Vision Critical, a market research and technology firm, recently released... [...]

The latest article on ‘Business 2 Community’ is titled “Link-Builders Versus Content Marketers”.Chris Abraham says, “Like Reese’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective.Link Builders are from Mars, Content Marketers are from Venus.Without the content marketers and copywriters, there’s... [...]