Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]

HubSpot has published the latest episode of ‘We Filmed 131 Episodes In 1 Year… Was It Worth It?’. The HubSpot team says, “Shaan Puri (  / shaanvp  ) and Sam Parr (  / thesamparr  ) look back at 2023 and the nine new philosophies they’ve picked up after 131 episodes of MFM. “ https://www.youtube.com/watch?v=0-_DpXtdCT0       HubSpot  [...]

Video content enables your business to move closer to your audience and keep them abreast of your product and service offerings. Content Marketing Institute contributor Jodi Harris has published an article sharing four useful tips to achieve better video marketing results. She says, “Competition grows by the minute in the video space. In CMI’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 survey, 75% of marketers say they created or used video (all lengths and formats) in the prior year, ranking second in format popularity with short articles/posts (89%) in... [...]

Video is the lifeblood of today’s marketing. It helps you make your marketing more persuasive. Social Media Examiner has published an article featuring five steps to easily batch videos for reels, shorts, and TikTok. Anna Sonnenberg says, “When you map out a content creation workflow, you can publish short-form video efficiently while optimizing for each channel. #1: How to Create a Short-Form Video Workflow Follow the steps below to map out a short-form video workflow for your team. In many cases, you can create a single piece of content that you can easily repurpose across channels. Know... [...]

Backlinko has published a new guide ‘Video Marketing: The Definitive Guide’ to help marketers improve video marketing performance. The Backlinko team says, “This is a complete guide to video marketing in 2022. In this in-depth guide you’ll learn: How to create awesome video content How to promote your videos How to use videos to increase conversions Lots more So if you’re ready to go “all in” with video, this guide is for you.” Video Marketing: The Definitive Guide Backlinko  [...]

Prime is a multichannel marketing application for bringing traffic to your site to grow your business. It contains the best collection of cross-channel marketing tools giving you 7 ways of generating traffic: 1. Messenger Chat BOT Marketing Tools 2. Email Marketing Tools 3. SMS marketing Tools 4. Social Media Marketing Tools 5. Push Notification Marketing Tools 6. Video Marketing Tools 7. Live Streaming Marketing Tools Prime is a comprehensive solution for bringing useful traffic for your business. It can accomplish everything from encouraging people to your business to turning them into your... [...]

Quality video content enables you to make your sales efforts more rewarding. By adding the element of persuasion in your videos, you can have more influence on your audience. Social Media Examiner contributor Matt Johnston has shared four steps to help you make highly watchable video content. He says, “To learn how to induce people to watch and share your video with their friends and followers on Instagram, Facebook, and other social media platforms, read the article below. #1: Hook Viewers in the First 3-5 Seconds of Your Video The first step to making a highly watchable and shareable video... [...]

Tim Stodz has published a new podcast episode ‘How to Video to Grow Your Brand’ featuring Vincenzo Landino. He says, “Vincenzo is the founder of Aftermarq, which is a digital agency that specialized in creating video content. In our conversation, Vincenzo and I talked about the evolution of video over the last ten years, and why video has been such an effective marketing channel for his clients. But Vincenzo is more than just a guru. He has two of his own YouTube channels in which he shares his own ideas and is creating growing companies on his own right. His personal YouTube... [...]

A landing page is the page of a website where a visitor lands on after clicking a link. A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. AWeber is hosting a webinar on ‘How to Create Persuasive Landing Pages That Grow Your Email List’ on Tuesday, March 31, 2020 at 2.00 pm ET. Attend this webinar to learn following: How to use simple design techniques to create a landing page that stands out. A crucial part of every landing... [...]

A landing page is the page of a website where a visitor lands on after clicking a link. A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. AWeber is hosting a webinar on ‘How to Create Persuasive Landing Pages That Grow Your Email List’ on Tuesday, March 31, 2020 at 2.00 pm ET. Attend this webinar to learn following: How to use simple design techniques to create a landing page that stands out. A crucial part of every landing page... [...]