Any marketer, whether online or local, needs to do 3 things:1. Get traffic to their online or brick-and-mortar store.2. Sell a product or service3. Deliver the product or serviceThat process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer that knows online is the future and has a new website.In these cases, getting traffic is crucial, but they probably don’t know how. Facebook could be a solution, if only they were able to use Facebook effectively.That’s why SociCake was... [...]

The latest post on ‘Mashable’ is titled “Social-Media Traffic to News Sites Has Increased 57% Since 2009”.Rebecca Hiscott says, “Well, this is no surprise: Digital has far surpassed print in the way we consume news.More than half of all Internet users are plugged in to some form of social media, which means they’re most likely coming into contact with the breaking news other users share on those platforms. This is especially true of Twitter, where stories can go viral long before they see print.In fact, 64.5% of Americans consume their news online, and traffic to news... [...]