Jenny Beightol says, “Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also plays a key role—but is too often neglected.Interestingly, only 49% of small business owners have a customer loyalty or other retention plan in place, according to a Belly survey related to current small business marketing and retention activities. The 429 businesses surveyed represent a range of industries, and they use various marketing tools and solutions.Here, I’m going to share five findings with the biggest impact for small businesses. I’ll... [...]

Vahe Habeshian says, “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog.That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact.So take into consideration the information in the following infographic to make the holidays, on and off Pinterest.For example, holiday planning on Pinterest starts early: Nearly half of Pinners start to plan for the holidays a couple of months out. Accordingly,... [...]

Ayaz Nanji says, “Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.The report was based on data from a survey conducted in August 2016 of 1,765 consumers age 18-64 in the United States.Some 40% of respondents say that even if they had decided to unsubscribe from an email list, but a brand offered to send fewer messages instead, they might be dissuaded from leaving.Some 35%, however, say nothing could prevent them from unsubscribing, and 20% say more personalized/relevant... [...]

Nyima Bieber says, “What drives your website content strategy?It’s simple enough to set up a site based on what you think it should be about and how it should look, but optimizing it for SEO is a whole different ballgame.Why Optimize Your Website Content for SEO?Put simply, by optimizing the very signals that communicate your website’s purpose, you send Google a clear message of what your site is all about.Though Google and other search engines can be surprisingly accurate, search engine crawlers don’t evaluate your site in the same way that a human does, so optimization... [...]

Ayaz Nanji says, “Google Search Console (previously Google Webmaster Tools) is a free service by Google that allows you to check your website’s indexing status and to optimize its visibility for searchers.To adjust your website in Google Search Console, you need to go to the dashboard and select your site’s main property. If it’s www, then select that choice. If you have an SSL certificate, you’ll have to select the property with “https” (with or without www—depending on your main mirror).Let’s start from the Search Appearance. We’ll go... [...]

Verónica Jarski says, “Take a journey through the world of content visualization, and find out which method may work best to captivate your audience.“Develop concepts into images to build a visual vocabulary that defines your brand and appeals to your buyers’ emotions,” states Marketo in the following infographic. “You can publish them on their own, like a meme, or with accompanying text.”Visual content will help your customers remember you and your message.For example, if you just hear a piece of information, you’ll only remember 10% of it three days... [...]

Ayaz Nanji says, “Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.The report was based on data from a survey of 800 consumers in the United States who use mobile devices.Nearly half (47%) of respondents say they use a mobile device to check competitors’ prices when holiday shopping in a store, 36% say they look up product reviews, and 30% say they sign up for store promotions/discounts.Some 40% of respondents say they have made a purchase because of a mobile advertisement, and... [...]

Dan Stelter says, “Just 30% of B2B marketers rated themselves as “effective” at content marketing in 2015. That’s down from 38% the previous year, according to Content Marketing Institute’s and MarketingProfs’ joint Content Marketing Benchmarks, Budgets, and Trends report.And the content output for brands increased 35% from its highest to lowest points in 2015, but engagement with that content fell, on average, 17%, TrackMaven found.So what gives? Why do you hear everyone trumpeting content as “king,” but just a few companies experience great results?It... [...]

Amalia Bercot says, “Email deliverability is a hot topic.Although countless articles have already been written about this subject, marketers are still looking for a way to crack Gmail’s (and other email service providers’) algorithm in an effort to guarantee their ticket into the inbox.I’m here to explain how deliverability really works, so that you can reach the inbox without resorting to tricks that could actually hurt your reputation!Let’s talk about how you can send emails that reach the all-important inbox.The core principles behind email deliverability are... [...]

Ayaz Nanji says, “More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network.Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day.Fully 25% say they share third-party content just 2-6 times a week, 38%... [...]